Social and Behavioral Sciences Commons^™

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …

Evaluating Rawls: Equality In The Family, Devan Griffith

Honors Projects in History and Social Sciences

This paper examines the latest developments in feminist critiques of the seminal Theory of Justice, written by John Rawls, the late preeminent American moral philosopher. Rawls is recognized as one of the most influential moral political philosophers of the twentieth century and is increasingly relevant because of his discussions on pluralist societies. With the current diverging of liberal, conservative and libertarian philosophies among Americans, as well as the fragmentation of parties to accommodate an increasingly diverse public, a clear philosophy and understanding of liberal theory is necessary for its future in American politics. The current pressure to address the needs …

Is The Daily Show Bad For Democracy? An Analysis Of Cynicism And Its Significance, Evan Bartlett

Honors Projects in History and Social Sciences

In recent years, satirical news programs like The Daily Show with Jon Stewart have emerged as an important development in contemporary American society, culture, and politics. Critics have argued that The Daily Show has a negative impact on the political attitudes of American citizens by making them cynical about government and the political process as a whole. As a result of these attitudes, they argue, citizens are less apt to participate in politics and, in turn, this behavior is detrimental to American democracy. The purpose of this research project is to explore the debate over whether or not The Daily …

Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss

Honors Projects in Marketing

Facebook provides an avenue for companies to connect with consumers in new ways. Since so many tools for communication are available on the site, it can be difficult for a company to focus its marketing efforts. This study examines how consumers respond to Facebook Advertisements and company pages on Facebook in order to determine where companies should allocate their resources on the social networking site. Specifically, it explores consumer click-through rates on Facebook Ads, as well as consumer perception of various Facebook promotional tools. The methodology includes traditional research in the form of a literature review, as well as focus …

The Politics Of Economics: A Study On The Effect Of Political Affiliation On Economic Aptitude, Anthony Nader

Honors Projects in Economics

This research is based on a June 2010 Wall Street Journal article outlining a study conducted on the economic literacy of adults versus their political affiliation (Klein, 2010). Adults were surveyed on eight questions regarding simple economic knowledge and then asked their political affiliation. The study found that people who consider themselves very conservative on average answered 1.3 questions wrong, versus an average of 5.26 questions wrong for people who consider themselves very liberal. This same effect was to be measured in the classroom as to whether or not conservatives tended to fare better in economics classes than liberals. The …

The Evolution Of The “Southwest Effect”, Daniel Webb

Honors Projects in Finance

The “Southwest effect” - a large decrease in fares paired with an increase in traffic - has been discussed around the airline industry since the term was first coined in a government study in the early 1990s. But the airline industry has drastically changed since then - Southwest has become the largest domestic airline, and many of its competitors have had the chance to restructure through bankruptcy.

This study examines some of Southwest's latest city additions, as well as a few of the airline’s intra-California routes where it is now a dominant player. Using publically-available government data, the change in …

Archway Commencement Issue, May 2012

Archway (1946-2020)

No abstract provided.

V. 79, Issue 18, April 27, 2012

Archway (1946-2020)

No abstract provided.

V. 79, Issue 18, April 13, 2012

Archway (1946-2020)

No abstract provided.

Satire And Dissent: A Theoretical Overview, Amber Day

English and Cultural Studies Journal Articles

In an age when Jon Stewart tops lists of most-trusted newscasters and Michael Moore becomes a focus of political campaign analysis, the satiric register has attained renewed and urgent prominence in political discourse. Day focuses on three central contemporary forms: the parodic news show, the satiric documentary, and ironic activism. She highlights their shared objective of circumventing the standard conduits of political information and the highly stage-managed nature of current political discourse. In so doing, she argues, they provide fans with a sense of community and purpose notably lacking from organized politics in the twenty-first century.

Are Nfl Athletes Receiving Over-Valued Contracts?, Jason Scott

Honors Projects in Mathematics

Many sport research studies have been conducted that examine the performance of professional athletes and their corresponding effect on franchise winning percentages, team revenues, economic repercussions, performance-based compensation, and much more. Research in the National Football League, however, has been found to be somewhat limited due to the numerous possible positions and resulting vastness of position-specific variables. The NFL lockout in 2011 caused many to question the specific relationship between professional athlete performance and salary distribution. This study’s purpose was to find a collection of variables with which all NFL athletes could be compared, and to identify relationships existing between …

Unsigning The Rome Statute: Examining The Relationship Between The United States And The International Criminal Court, Allison Naylor

Honors Projects in History and Social Sciences

Presently, 120 states are parties to the Rome Statute establishing the International Criminal Court (ICC). A state that one will not find on the list, however, would be the United States. This project examines the relationship between the International Criminal Court (ICC) and the United States. The United States took part in the negotiating process, signing the Rome Statute under President Bill Clinton, but was not fully satisfied with the agreement reached. Under President Bush, however, the Rome Statute was unsigned. Presently, the United States remains unsigned on the Rome Statute. The relationship between the Court and the United States …

Cost Of Winning: What Contributing Factors Play The Most Significant Roles In Increasing The Winning Percentage Of A Major League Baseball Team?, Patrick Tartaro

Honors Projects in Finance

Over the past decade, discussions of competition disparity in Major League Baseball have been brought to the forefront of many debates regarding the sport. The belief that "large market" teams such as the New York Yankees buy their championships through acquiring star talent at high prices has become a common belief of many followers of the game. This research will answer the pressing question, "What are the most significant factors that correlate to a Major League Baseball Team’s winning percentage?”. I used stepwise regression to identify factors significantly related to winning percentage. Interestingly enough, payroll is not a significant factor …

How One Trade Could Change The World: High Frequency Trading And The Flash Crash Of 2010, Sarah Perlman

Honors Projects in Finance

Financial markets are controlled directly by a small population of people, but have direct effects on almost every aspect of the global community. Financial markets are now flooded with computerized algorithms that have drastically changed the face of trading. As with any advances in technology, there are always unforeseen events that create new challenges, and adjustments that need to be made. In our increasingly global and technological world, one wrong click of the mouse in New York could affect the stock markets in London, Tokyo, and Brazil. On May 6th, 2010, such a situation occurred and caused the Dow Jones …

An Investigation Into The Factors That Lead To Career Success In Accounting: Are Great Accountants Born Or Made?, Kelly Cocco

Honors Projects in Accounting

Are great accountants born or made? This paper examines various factors and personality traits which lead to career success in accounting, as perceived by accountants with various levels of earnings and job satisfaction. The current literature indicates that a gap exists between employer expectations of potential employees and the skills and traits that accounting graduates prioritize as most important when they are about to enter the workforce (Muda 2009). This study extends the literature by attempting to identify the traits and characteristics of successful accountants by surveying accounting professionals, who are defined as those who have careers in accounting functions …

Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu

Honors Projects in Communication

With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have the …

Gender Discrimination Across U.S. States: What Has Changed Over The Past Thirty Years?, Joshua Ballance

Honors Projects in Economics

This study examines changes in the gender wage gap and level of gender discrimination in the United States over the period1980-2010 at the national and state levels. Using data from the U.S. Current Population Survey, this study applies the Blinder-Oaxaca Decomposition to separate the explained and unexplained variations in the gender pay gap. The unexplained variation proxies the level of gender discrimination faced by U.S. workers. The wage equation estimated utilizes the Heckman methodology to control for sample selection bias. Results with and without sample selectivity controls are included in this paper.

This study reports the gender pay gap in …

The Influence Of Childhood Poverty On Life Chances- The Case Of Academic Performance, Katherine Mccabe

Honors Projects in History and Social Sciences

The purpose of this research is to explore, identify, and address how children who grow up in poverty face greater challenges in adulthood than those who grow up nonpoor. The two main areas of interest are the differentials of child well-being and school achievement. The daily hardships that poor children face include inadequate nutrition, fewer learning experiences, instability of residence, lower quality schools, exposure to environmental toxins, family violence, homelessness, dangerous streets, and less access to friends, services, and jobs. Through a literature review and analyses of a national probability data set on high school students, I demonstrate how growing …

A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra

Honors Projects in Communication

The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not, …

V. 79, Issue 17, March 30, 2012

Archway (1946-2020)

No abstract provided.

V. 79, Issue 16, March 23, 2012

Archway (1946-2020)

No abstract provided.

V. 79, Issue 13, February 24, 2012

Archway (1946-2020)

No abstract provided.

V. 79, Issue 13, February 17, 2012

Archway (1946-2020)

No abstract provided.

V. 79, Issue 12, February 10, 2012

Archway (1946-2020)

No abstract provided.

The Effect Of Web Usability On Users’ Web Experience, Molly Herring

Honors Projects in Information Systems and Analytics

The ease with which a website visitor can find what they need is positively correlated with visitor satisfaction(Institute for Dynamic Educational Advancement, 2008). Web usability is a field that studies what factors affect the visitor’s ability to navigate through a website. Although there are publications outlining specific usability guidelines, many of them have little or no academic research to support the claim. HHS developed a list of 209 guidelines and rated each according to their strength of evidence (research-based support, 5 – high, 1 – low). Using heuristic evaluation and usability testing, this study provides additional research-based knowledge for those …

The Impact Of The American Recovery And Reinvestment Plan On The Job Market, Matthew Schur

Empirical Economic Bulletin, An Undergraduate Journal

This paper will investigate the impact of the American Recovery and Reinvestment Act on the job market. The ARRA, also known as the Stimulus or the Recovery Act, is a stimulus package that was passed by the 111th United States Congress in February 2009 and signed into law on the 17th of February by President Barack Obama. The primary focus of this bill was to save and create jobs in response to the 2000’s recession that our economy faced. We will evaluate impact of the ARRA by using the latest census bureau data of each state and regression analysis. Our …

Education And Income Inequality In Latin American Countries, Courtney Weiss

Empirical Economic Bulletin, An Undergraduate Journal

It is a common theory that education levels and inequality are highly correlated. In layman’s terms, as access to education increases, the earning potential of the poor also increases. Therefore, the poverty gap shrinks. However, when access to education is limited, there is a greater disparity between the earning potential of the rich and that of the poor, thereby expanding the poverty gap. The following paper examines and compares the education levels and income inequality across 14 Latin American countries. These countries experience “persistent” and “pervasive” inequality impacting all aspects of life (de Ferranti et al., 2004). Inequality will be …

The Environmental Kuznets: For High, Middle And Low Income Latin American Countries, Allia Afifi

Empirical Economic Bulletin, An Undergraduate Journal

This paper investigates the relationship between environmental quality and economic development through the use of the Environmental Kuznets Curve. The study will examine the effect of economic development on the environmental quality for selected high, middle and low income Latin American countries. The model will look at emission levels (CO2 emissions in metric tons per capita) in Brazil, Mexico, Argentina, Columbia, Honduras and Nicaragua as affected by changes in Gross Domestic Product. The results show that there is an inverted U-shaped curve representing the relationship between environmental degradation (CO2 emissions per capita) and GDP per capita, supporting the EKC hypothesis.

An Analysis On The Factors Affecting Fertility Rates Across The U.S., Britany St. Sauveur

Empirical Economic Bulletin, An Undergraduate Journal

This paper analyzes the fertility rate or the number of live births per 1,000 women aged 15-44 years old. The research is based off of census data from the Statistical Abstract of the United States from 1990 to 2009. The purpose of researching fertility and birth rates is to explain the slight fluctuations during this time frame. This study looks into the factors as to why this change has occurred, such as race, education, marital status, economic impact, age, and region. The results from over the past 20 years have proven that these demographic and geographic factors have both affected …

How Consumer Sentiment Affects Personal Consumption, Gregory Hughes

Empirical Economic Bulletin, An Undergraduate Journal

This paper investigates the relationship between consumer confidence and major economic indicators as it relates to the United States after the financial crisis of 2008. This study reveals the effect consumer sentiment has on economic forecasting as it relates to personal consumption. Macro level data used to indicate future economic performance is lacking without the inclusion of consumer confidence levels.