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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The People For The Ethical Treatment Of Animals (Peta): Creating A Collective Identity, Megan Fletcher
The People For The Ethical Treatment Of Animals (Peta): Creating A Collective Identity, Megan Fletcher
Honors Program Theses and Projects
How different are humans from animals? The animal rights movement has been tackling this question and more on its quest to establish basic human rights for animals. The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement due to their attention grabbing antics and controversial advertisements. Through visual rhetoric PETA attempts to answer the question of human and animal division. In both PETA’s PSA and print advertisements they attempt to create shared physical and mental substance between humans and animals. In creating a shared identity PETA could establish a …