Social and Behavioral Sciences Commons^™

Mba Student Library Collaboration: Progress And Pitfalls., Colleen Hailey, Jill Dixon

Library Scholarship

In 2008, four accounting students taking a graduate marketing class contacted the business and engineering librarians at the Binghamton University (BU) Libraries about collaborating on a market research project. We wholeheartedly agreed — at once recognizing the unique benefits of gaining patron feedback on library resources and services from the student perspective. The project was also an excellent opportunity to support the School of Management and business students with their graduate course work.

With the Libraries serving as their marketing client, the accounting students created a library survey to provide a “better understanding of the typical user and his/her perceptions …