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Full-Text Articles in Social and Behavioral Sciences
Aruba And Natalee Holloway: A Content Analysis Of Four Years Of Newspaper Coverage Surrounding The Incident., Brittany Parks
Aruba And Natalee Holloway: A Content Analysis Of Four Years Of Newspaper Coverage Surrounding The Incident., Brittany Parks
Electronic Theses and Dissertations
Negative media coverage can have a significant impact on the image of a country and can be detrimental to tourism-dependent areas. This study examined the newspaper coverage of Aruba 2 years before and after American tourist Natalee Holloway disappeared while vacationing with fellow classmates on a class trip. A content analysis of 400 major world newspapers was conducted. The study's purpose was to uncover the amount of publicity (both good and bad) from the incident as well as to unearth the overall tone towards Aruba.
The study revealed the Holloway incident did have a visible effect on the world news …
$750 Million Of Neutral News Coverage: A Content Analysis Of Nextel's Media Exposure Before And After Becoming Nascar's Primary Corporate Sponsor., Joshua Tod Watson
$750 Million Of Neutral News Coverage: A Content Analysis Of Nextel's Media Exposure Before And After Becoming Nascar's Primary Corporate Sponsor., Joshua Tod Watson
Electronic Theses and Dissertations
This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories.
The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports …