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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Changing Fashion: An Analysis Of Social Media Activism Targeting The Fashion Industry, Grace Scully
Changing Fashion: An Analysis Of Social Media Activism Targeting The Fashion Industry, Grace Scully
Honors Scholar Theses
The fashion industry is a primary contributor to the climate crisis. Fast fashion in particular has accelerated the industry’s harm to the environment by encouraging exceedingly fast production, greater consumption, and the disposability of clothing. It also has social impacts - the working conditions of and wages paid to garment workers consistently endanger their health and well-being, as well as the well-being of their families. Industry-wide changes are needed to solve these environmental and social issues. Collective action plays a crucial role in movements pursuing large-scale change. The environmental movement would benefit greatly from a focus on collective action, but …
Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick
Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick
Honors Scholar Theses
In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …