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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Interactional Synchrony In Romantic Couples: Linking Dynamic Systems Of Nonverbal Behavior With Outcome Data, Darren J. Garcia Aug 2021

Interactional Synchrony In Romantic Couples: Linking Dynamic Systems Of Nonverbal Behavior With Outcome Data, Darren J. Garcia

Doctoral Dissertations

Abstract

The aim of this study was to bridge the growing body of research on interactional synchrony with variables reflecting relationship quality in romantic couples. Video data from 116 romantic couples who participated in a short-term relationship intervention (Gordon et al., 2019) and their self-report assessments of relationship satisfaction, emotional intimacy, and constructive communication patterns were used for analyses. Movement was objectively quantified for each partner using Motion Energy Analysis (MEA; Ramseyer & Tschacher, 2011), an automated frame-differencing method. Cross-lag correlations of the time-series data were then aggregated and operationalized as interactional synchrony. Empirical relationships between interactional synchrony and relationship …


Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway Aug 2021

Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway

Masters Theses

This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …