Social and Behavioral Sciences Commons^™

The Islamic State’S Use Of Online Social Media, Lisa Blaker

Military Cyber Affairs

The Islamic State of Iraq and Syria (ISIS) has made great use of the Internet and online social media to spread its message and encourage others, particularly young people, to support the organization, to travel to the Middle East to engage in combat or to join the group by playing a supporting role—a role often carved out for young women persuaded to join ISIS. Social media has proven to be an extremely valuable tool for the organization and is perfectly suited for ISIS’ target audience—the “Millennial generation,” and now more often, those from Western countries. What messages from jihadists convince …

Multidimensional Waveform Shaping In Multicarrier Systems, Ertugrul Guvenkaya

USF Tampa Graduate Theses and Dissertations

Constantly increasing demand for wireless communications in various applications has always led to new ways of modulating the radio frequency (RF) carrier signal by advancing waveform structure throughout generations. Although communication data rates are limited by the theoretical capacity, specific signaling designs for the signal that experiences natural and artificial effects in the transmission medium such as multipath fading channel, hardware impairments and multiuser environment promised better solutions in providing improved wireless access to various type of users and networks. Besides communication capacity, broadcasting nature of radio signals poses the information security as another main concern in wireless communications. In …

#Networkedglobe: Making The Connection Between Social Media And Intercultural Technical Communication, Laura Anne Ewing

USF Tampa Graduate Theses and Dissertations

Preparing students of technical communication in the twenty-first century means training them to rhetorically utilize a wide variety of online tools. Technical communicators are now required to employ social media applications on a daily basis to communicate with clients, consumers, colleagues, and other organizations. These online modes have also opened the door to global communication wider and continue to present opportunities and challenges to technical communicators worldwide. Using Japan as a model, this dissertation sought to demonstrate a rhetorical exigency for teaching intercultural social media communication strategies to future technical communicators in the United States. The goal of this dissertation …

The Cultivation Of Eating Disorders Through Instagram, Kendall O'Brien

USF Tampa Graduate Theses and Dissertations

A profusion of research has been dedicated to the effects of new media on body image. In an attempt to explain the inflation of eating disorders, several researchers have turned to the cultivation theory, postulating that increased interaction with these medias will lead to internalizations of the messages they disseminate. The over presence of extremely thin models and actresses can create a new reality for media users, who begin to equate thinness with beauty, power, femininity and happiness. While an abundance of research has delved into the impact of this thin ideal through television and magazines, the Internet as a …

Online Game Advertising And Chinese College Students: Attitudes, First- And Third-Person Effects, Yan Tang

USF Tampa Graduate Theses and Dissertations

The purpose of this study is to explore the relationships among Chinese college students’ attitudes toward online games and online game advertising, their perceived influence of online game advertising on themselves and others, and their attitude toward restrictions on online game advertising. The growing popularity of online games and the frequent use of advertising in promoting online gaming activities make it necessary to examine empirically the relationships among these variables. Based on a survey among 518 Chinese college students, the study found support for the mediating role of the third-person effect. It also found evidence for the first-person effect through …

Framing Occupy Central: A Content Analysis Of Hong Kong, American And British Newspaper Coverage, Mengjiao Yu

USF Tampa Graduate Theses and Dissertations

Grounded in framing theory, this thesis presents a quantitative content analysis of newspaper reporting of the Hong Kong protests, also known as the Occupy Central Movement or the Umbrella Revolution, between September 28 and December 11, 2014. The political, economic and legal implications involved have made the protests one of the most newsworthy events in the history of Hong Kong since the transfer of its sovereignty from the United Kingdom to China in 1997. This study aims to examine the various frames used in the coverage of the protests in three major newspapers that operate within different political, economic and …

First- And Third-Person Effects Of Alcohol Advertising On Chinese College Students, Dong Xue

USF Tampa Graduate Theses and Dissertations

Alcohol consumption among Chinese college students has become a serious problem. The present research examines the relationships among attitudes towards alcohol advertising, attitudes towards alcohol products, the perceived influences of alcohol advertising on the self, the perceived influences of alcohol advertising on others, and attitudes toward government restrictions on alcohol advertising. Data were collected from 578 Chinese college students via an online survey. The results supported the hypothesized relationships between attitude toward alcohol products and alcohol advertising, as well as the relationship between attitude toward alcohol advertising and perceived influence of alcohol advertising on oneself. Results also supported the looking …

Pur 4801 Advanced Public Relations, Kelly Werder

Service-Learning Syllabi

No abstract provided.

I Threw My Pie For You: Engagement And Loyalty On Tv Show Facebook Pages, Tracy M. Wisneski

USF Tampa Graduate Theses and Dissertations

Facebook boasts an audience approximately three times as large as the next most popular social media networks, so it comes as no surprise that brands are devoting substantial resources to engage with their fans on the world’s most widely used social networking site. Television shows are among those brands using Facebook as a platform to connect with consumers, and their potential for fan relationships is unique from those of other brands, but there are, as of yet, no published scholarly articles for driving Facebook fan engagement and loyalty for a television show. This mixed methods study uses an ethnographic content …

On The Convergence Of Cinema And Theme Parks: Developing A Predictable Model For Creative Design, Ryan Luke Terry

USF Tampa Graduate Theses and Dissertations

The goal of this research study is to develop a model of information that will enable media conglomerates and other companies, with theme park investments, to make informed and effective decisions based on scholarly and empirical evidences. In order to do this, the following research study uses historic, scholarly, journalistic, and focus group evidences to consolidate the information necessary to create a model to support concepts and designs. The paper begins with establishing why it is important for media conglomerates, with theme park investments, to integrate cinema into the park’s design. Then it looks back through the history of cinema …

“You Better Redneckognize”: White Working-Class People And Reality Television, Tasha Rose Rennels

USF Tampa Graduate Theses and Dissertations

This project documents the complex and interwoven relationship between mediated representations and lived experiences of white working-class people—a task inspired by the author’s experiences growing up in a white working-class family and neighborhood and how she came to understand herself through watching films and television shows. Theoretically guided by Foucault’s recognition that people are constituted in and through discourse, the author specifically analyzes how reality television articulates certain ideas about white working-class people and how those who identify as members of this population, including the author, negotiate such articulations. A focus on white working-class people is important considering their increasing …

Designing Together With The World Café: Inviting Community Ideas For An Idea Zone In A Science Center, William Travis Thompson

USF Tampa Graduate Theses and Dissertations

This dissertation brings attention to the communication processes taking place during design of an Idea Zone at a science center. It focuses on the conceptual phase of design, during which designers seek to integrate the ideas and needs of stakeholders into design processes through such frameworks as Participatory Design (PD). In bringing a focus on communication process to conceptual design frameworks such as PD, I explore the assumed roles behind participatory design processes and the contexts created through those processes during actual design work. As these Idea Zone design efforts took place in a museum and also within the context …

Pur 3000 Public Relations, Kelli Burns

Service-Learning Syllabi

No abstract provided.

Direct-To-Consumer Messaging: A Phenomenological Examination Of Dtc Best Practices, Nicholas Dominick Fancera

USF Tampa Graduate Theses and Dissertations

This study is designed as the building of a foundation in standardizing best practices when designing Direct-to-Consumer messaging. With this being a new and expanding field of marketing and advertising for the high visibility pharmaceutical industry, an establishment of conceptual templature, around which Direct-to-Consumer messaging campaign can be built, offers an opportunity to build a new and vibrant branch on the well-established messaging field. This is particularly important when recognizing the unique needs and requirements of both the pharmaceutical industry and its audience in learning of and about new products.

This study attempted to identify current perception of Direct-to-Consumer practices …

Responding To A Rumor: How Crisis Response Strategies Influence Relationship Outcomes, Bo Breuklander

USF Tampa Graduate Theses and Dissertations

This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.

"In Heaven": Christian Couples' Experiences Of Pregnancy Loss, Grace Ellen Peters

USF Tampa Graduate Theses and Dissertations

This thesis examines how young, married, heterosexual Christian couples talk about and make sense of pregnancy loss, specifically loss before the twentieth week. Studies of pregnancy loss often focus on individual differences in response to pregnancy loss, but this research engages a shared, relational notion of pregnancy loss. Furthermore, this project focuses on Christianity as a tool for making sense of pregnancy loss, not simply a demographic characteristic. I conducted six open-ended interviews with two couples, with one interview together and an individual follow-up interview with each spouse. Following the interviews, I analyzed and interpreted the interview transcripts for symbols …

Speaking Their Language: Textisms In Today's Communication, Adam Lloyd Drum

USF Tampa Graduate Theses and Dissertations

This study is an exploratory look into the use of text-based slang, or textisms, in modern communication. People use textisms in multiple media of communication, whether it is in text messages, emails, and various types of social media. This study asked a focus group about their uses and gratifications from textisms. The focus group delved into their appreciations as both users and receivers. Participants reflected on their personal experience and preferences with textisms for their personal communications as well as their opinion for various types of businesses using them in their larger message design efforts.

The participants were comprised of …

A Semiotic Phenomenology Of Homelessness And The Precarious Community: A Matter Of Boundary, Heather Renee Curry

USF Tampa Graduate Theses and Dissertations

My dissertation focuses on the articulation of the concepts of precarity —i.e., temporary, affective, creative, immaterial and insecure labor—and community in an overheating system. My site of inquiry is homelessness broadly, but more specifically the labor of panhandling and the identity of “the panhandler.” I recognize that primary theorizations of precarity have located it as a problem of labor and economy. Others have looked at it from the sociological domain. My work looks at precarity as diffuse across social, political, and communal systems, but primarily as an effect of the problem of overheating as it manifests at varying levels of …

Examining Endorsement And Viewership Effects On The Source Credibility Of Youtubers, Stephanie Fred

USF Tampa Graduate Theses and Dissertations

The growth of YouTube has resulted in the industrialization of a platform that redefines mainstream success. Success measures such as endorsements and viewership are serving as motivational factors for YouTubers. YouTubers and brands want more views, but are those motivations effecting perception? While much research has focused on the effects that YouTube has on the brand, this study focuses on the effects that the brand has on the YouTuber. It also determines whether viewership affects YouTuber perception and whether it‟s a success measure worth using. Using the constructs of the source credibility theory, this study assessed the main effect of …

Attentional Allocation In Language Processing In Adults Who Stutter: Erp Evidence, Wendy Lorraine Olsen

USF Tampa Graduate Theses and Dissertations

The aim of this study was to investigate how young adults who stutterer allocate attentional resources during two linguistic stages in picture naming, specifically lemma and lexeme retrieval. This study reports on behavioral and brain electrophysiological data collected during a simple auditory oddball task and a Dual Picture-Word Interference/Tone Monitoring Task.

Heart Of The Beholder: The Pathos, Truths And Narratives Of Thermopylae In _300_, James Christopher Holcom

USF Tampa Graduate Theses and Dissertations

This thesis argues that critical understanding of historical narratives needn’t be limited to cold, clinical applications of logic and reason. By doing a close textual reading of Frank Miller and Lynn Varley’s graphic novel, 300 and Zack Snyder’s 2007 film adaptation, I posit that critical analysis of popular narratives is better served when pathos takes a central role. Traditional rhetorical criticism tends to favor empirical evidence and fact over emotional, narrative truth. Yet, the writing, recounting and interpretation of history are more akin to arts than sciences. Historical narratives are subject to the same influences and techniques that make poetry, …

Was It Something They Said? Stand-Up Comedy And Progressive Social Change, David M. Jenkins

USF Tampa Graduate Theses and Dissertations

From our earliest origins in every civilization across the globe, comic performances have fulfilled an important social function. Yet stand-up comedy has not attracted the serious academic inquiry one might expect. This dissertation argues that in the absence of public intellectuals stand-up comics are important to how we talk about and negotiate complicated issues like gender and race. These comic texts are sites of cultural critique, public discourse, tools for articulation, a means of persuasion, and serve to galvanize communities.

This dissertation argues that stand-up comedy performances are a vital part of modern American intellectual and social life and are …

The Meaning Of Stories Without Meaning: A Post-Holocaust Experiment, Tori Chambers Lockler

USF Tampa Graduate Theses and Dissertations

Dissonance exists in efforts to communicate about suffering and despair. Showcasing common societal flawed reactions to despair begs for discourse to create a more communicatively healthy response. Attempting to communicate the suffering of others and feeling like I was failing at that goal led to my own suffering. Using writing as a method of personal healing created an intersection of personal narratives of suffering and victim’s narratives (which can arguable only allow for the co-opting of the story and narcissism). Grappling with the limits of writing to heal provided a lens to see the victim’s narratives in such a way …

Hesitation Rate As A Speaker-Specific Cue In Bilingual Individuals, Jamie Lynn Armbrecht

USF Tampa Graduate Theses and Dissertations

Hesitation use is common among all speakers, regardless of whether they are engaged in their dominant or non-dominant language (Fehringer & Fry, 2007; Reed, 2000). The question is whether a bilingual speaker will engage in the same types of hesitations in both languages. If hesitation patterns can be identified consistently across speakers regardless of language, their use as an acoustic cue for speaker identification may be possible. This study examines differences in hesitation use across languages and speaking contexts (reading vs. conversation) in bilingual speakers.

Twenty Spanish-English bilinguals (ages 19 -31 years) were tested as part of a larger speaker …

Straight Benevolence: Preserving Heterosexual Authority And White Privilege, Robb James Bruce

USF Tampa Graduate Theses and Dissertations

This thesis analyzes three current and popular media sites, exploring a term I coin “straight benevolence.” An ostensibly supportive and progressive attitude adopted by heterosexuals and expressed toward gay men in the United States, straight benevolence surreptitiously subordinates gayness and further entrenches white masculine heterosexual privilege. In my examination of hip-hop artist Macklemore’s “Same Love,” seven Major League Baseball “It Gets Better” gay-advocacy videos, and the “Suddenly, Last Summer” episode of ABC’s primetime U.S. television series Modern Family, I take an intersectional approach to address the interanimation of sexuality, gender, and race. I ask: In what ways is gay male …

Crisis Communication And Celebrity Scandal: An Experiment On Response Strategies, Leah Champion

USF Tampa Graduate Theses and Dissertations

Recent allegations surrounding Bill Cosby presented an opportunity to combine, test, and extend situational crisis communication theory typology and image repair theory response strategies for celebrity use. Because Cosby did not respond to the numerous allegations against him, it presented an opportunity to experiment with new and existing typologies using a real case, as opposed to analyzing past response attempts or using a hypothetical case. This study used a 2 X 4 factorial design to test veracity of claims, a proposed concept, and response strategies via survey. Even though none of the hypotheses were supported, the present study opened up …

Evidence Of Things Not Seen: A Semi-Automated Descriptive Phrase And Frame Analysis Of Texts About The Herbicide Agent Orange, Sarah Beth Hopton

USF Tampa Graduate Theses and Dissertations

From 1961 to 1971 the United States and the Republic of South Vietnam used chemicals to defoliate the coastal and upload forest areas of Viet Nam. The most notorious of these chemicals was named Agent Orange, a weaponized herbicide made up of two chemicals that, when combined, produced a toxic byproduct called TCDD-dioxin. Studied suggest that TCDD-dioxin causes significant human health problems in exposed American and Vietnamese veterans, and possibly their children (Agency, U.S. Environmental Protection, 2011). In the years since the end of the Vietnam War, volumes of discourse about Agent Orange has been generated, much of which is …

Feeling At Home With Grief: An Ethnography Of Continuing Bonds And Re-Membering The Deceased, Blake Paxton

USF Tampa Graduate Theses and Dissertations

Bereavement scholars Silverman, Nickman, and Klass (1996) have argued that rituals to continue a relationship with the deceased do not have to be considered pathological in nature. Since their work, scholars have offered specific strategies for the bereaved to actively construct a bond after death, including telling stories about those who have died, having imagined conversations with the deceased, celebrating their birthdays and anniversaries, and reviewing artifacts that represent or once belonged to them (among other strategies). Hedtke and Winslade (2004) call these “re-membering” processes by which the deceased can regain active membership in their loved ones lives. This dissertation …

Half Empty/Half Full: Absence, Ethnicity, And The Question Of Identity In The United States, Ashley Josephine Martinez

USF Tampa Graduate Theses and Dissertations

This study helps us understand the complexities of transnational abandonment, and transnational abandonment in the context of Saudi heritage in particular. Based on a textual analysis of narratives on a blog by individuals abandoned by their Saudi fathers, my findings suggest that they discursively construct their identity in three ways: a) by negotiating their illegitimate status as perceived by many Saudis, and the validity of their search; b) by making sense of the absence of father and the cultural knowledge of the paternal side, while negotiating the inevitable presence of the father in many other ways and their ethnic difference; …