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Full-Text Articles in Social and Behavioral Sciences

Fresa Y Chocolate: The Rhetoric Of Cuban Reconcilliation, Enrico Mario Santí Jan 2001

Fresa Y Chocolate: The Rhetoric Of Cuban Reconcilliation, Enrico Mario Santí

Institute for Cuban & Cuban-American Studies Occasional Papers

No abstract provided.


Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren Jan 2001

Sex, Lies And Marketing: Miramax And The Development Of The 'Quality Indie' Blockbuster, Alisa Perren

Communication Faculty Publications

The August 1989 release of sex, lies, and videotape by Miramax marked a turning point in American independent cinema. In fact, the film should be perceived as central to the development of New Hollywood aesthetics, economics, and structure. sex, lies, and videotape ushered in the era of the “indi blockbusters—films that, on a smaller scale, replicate the exploitation marketinig and box-office performance of the major studio high-concept event pictures. On a cost-to-earning ration, Steven Soderbergh’s creation –with its $1.1 million dollar budget and $24 million plus in North America box office—was a better investment than Batman, which—at an investment of …