Social and Behavioral Sciences Commons^™

A Qualitative Study Of Family Communication Patterns Theory Of Digital Supplementation On University Students, Heather S. Vaughan

Doctoral Dissertations and Projects

Currently there is data that exists to support the benefits of traditional parental supplementation. However, the same cannot be said for digital parental supplementation. At present, it is unknown if remote interaction is necessary and whether it generates the same results in human beings, emotionally, mentally, and physically. As society continues exploring the complexities of the digital revolution and technological tools, it is imperative to explore the limitations as well as allowances in computerized communication. Even more importantly, there are several opportunities associated with digital parental supplementation that people must consider. First, digital media can provide proper parental supplementation if …

Black Consonance And Dissonance Theory: As Explored Through The Social Media Use Of Black Women In Late-Adolescence, Iris Goode-Middleton

Doctoral Dissertations and Projects

Media messages play a crucial part in teaching people how to view themselves and others through the representations of things like gender roles, racial groups, and perceptions of what is deemed beautiful. There is an abundance of stereotypical images of Black women in the media. In addition, they are also inundated with unrealistic beauty standards reflective of Eurocentric ideals of attractiveness that do not include them. Social media allows for content containing stereotypes about Black women and beauty criteria that do not include them at unprecedented rates. This narrative qualitative study aimed to examine how social media content used by …

Digital Rite Of Passage: The First Social Media Kids, Julia Kennedy

Honors College Theses

Through a combination of academic research and creative storytelling, this thesis delves into the largely undocumented experiences of the “first social media kids,” an entire generation of tweens who grew up using social media in the 2010s before it was heavily moderated or imbued with age restrictions. While stories about this age of social media have been traded consistently in conversations between peers who are currently in their early twenties, there is a clear lack of academic work focused on early social media and the young users who explored it. Through the medium of an episodic and investigative podcast titled …

Building Broski Nation: How Brittany Broski Fosters Parasocial Relationships Through Tiktok, Maureen Corrigan

Honors College Theses

This study delves into the concept of parasocial relationships (PSR) in the 21st century, specifically how social media influencers employ parasocial interaction (PSI) tactics on TikTok to form these relationships. This study explores the affordances of direct contact that TikTok allows for and its influence on PSR/PSI. This was able to be done by using popular TikTok influencer Brittany Broski’s “spam” account as a case study. I coded specific PSI tactics and tracked how these tactics correlated to the engagement metrics of her videos. As well as, content analyzing four specific organic and sponsored posts to see how these tactics …

Social Media And Research Visibility: Role Of Libraries, Shivanand Mulimani

Library Philosophy and Practice (e-journal)

In the digital age, the role of libraries in facilitating research visibility has undergone a significant transformation, propelled by the pervasive influence of social media platforms. This abstract explores the evolving relationship between social media and the amplification of research visibility through the lens of libraries. Academic libraries, traditionally known as repositories of knowledge, have adapted their functions to harness the potential of social media as a conduit for disseminating scholarly content to broader audiences. Libraries have strategically utilized social media platforms to enhance the discoverability and accessibility of research materials. By embracing platforms such as Twitter, Facebook, LinkedIn, and …

The Formation Of Tiktok’S Influencer-Led Mental Health Community: A Content Analysis Of Social Penetration Theory, Kellie Ford Stillwell

Doctoral Dissertations and Projects

The following research used a qualitative content analysis to explore the communicative and communal characteristics of online communities that form around the topic of positive mental health communication on the social media platform TikTok. These characteristics were analyzed in the context of social penetration theory in consideration of how TikTok influencers use thematic messaging and acts of self-disclosure to build and enhance their online communities centered on positive mental health communication. In total, 135 TikTok videos and their accompanying comment feeds were analyzed to identify emergent themes, patterns, and concepts relative to the communicative and communal characteristics that define online …

Identifying And Responding To Privacy Dark Patterns, Dominique Kelly, Jacquelyn Burkell

FIMS Publications

Privacy dark patterns are user interface design strategies intended to “nudge” users to reveal personal data, either directly or by enabling (or failing to disable) privacy-invasive platform/profile settings. Examples of privacy dark patterns on social media include defaults that enable the public display of posted content, warnings that follow attempts to reject personalized ads, and hidden “skip” buttons that make it more challenging to decline privacy-undermining requests such as to sync contacts.

Our project aims to minimize the impact of privacy dark patterns on Canadian youth. Building on our prior research documenting the use of these strategies on five social …

Approaches To Regulating Privacy Dark Patterns, Matthew Gaulton, Dominique Kelly, Jacquelyn Burkell

FIMS Publications

In this paper, we will evaluate new bills slated to replace the Personal Information Protection and Electronic Documents Act (PIPEDA) and offer stronger privacy dark pattern protections to Canadians.

Existing scholarship in the realm of privacy law, such as “Deceptive Design and Ongoing Consent in Privacy Law” by Jeremy Wiener and “Privacy Dark Patterns: A Case for Regulatory Reform in Canada” by Ademola Adeyoju, primarily focuses on creating frameworks for understanding privacy dark patterns in the law and explaining the pitfalls and legal inadequacies surrounding dark pattern legislation in Canada.

However, the aim of this paper diverges significantly. While acknowledging …

Fake News And Social Media: The Impact Of Emotional Lexicon On Interactive Behaviors, Charles Bishop Montjoy

Doctoral Dissertations and Projects

As issues with fake news continue to increase, so does the need to understand better the motivation for interacting with these types of articles. Social media has become a primary source for finding news. Individuals within social media have the option to share, like, and comment on new articles. Interventions such as fake checkers, rater comments, and other types of warnings have been proven helpful in slowing the believability and interactive behaviors of fake news articles on social media sites. This qualitative, phenomenological study interviewed five participants to gain insight into how individuals experience the negative emotional lexicon within fake …

Identifying Dark Patterns In User Account Disabling Interfaces: Content Analysis Results, Dominique Kelly, Victoria L. Rubin

FIMS Publications

Dark patterns are user interface (UI) strategies deliberately designed to influence users to perform actions or make choices that benefit online service providers. This mixed methods study examines dark patterns employed by social networking sites (SNSs) with the intent to deter users from disabling accounts. We recorded our attempts to disable experimental accounts in 25 SNSs drawn from Alexa’s 2020 Top Sites list. As a result of our systematic content analysis of the recordings, we identified major types of dark patterns (Complete Obstruction, Temporary Obstruction, Obfuscation, Inducements to Reconsider, and Consequences) and unified them into a conceptual model, based on …

Social Media As Fragile State, Caroline A. Haythornthwaite, Philip Mai, Anatoliy Gruzd

School of Information Studies - Faculty Scholarship

Social media platforms are grappling with how to respond to hate speech, misinformation, and political manipulation in ways that address human rights, free speech, and equality. As independent ‘states’, they are enacting their own rules of conduct, deriving their own ‘laws’, convening their own extrajudicial self regulatory institutions, and making their own interpretations and enactments of human rights. With the rise of social states such as Facebook, TikTok, X (formerly Twitter) and Reddit, how fragile are they in their ability to achieve outcomes of fair, equitable and consistent application of their own laws? Could an assessment of the fragility of …

Higher Education Faculty Perceptions Of Chatgpt And The Influencing Factors: A Sentiment Analysis Of X, Yoseph Mamo, Helen Crompton, Diane Burke, Christine E. Nickel

STEMPS Faculty Publications

ChatGPT, an AI chatbot developed by OpenAI, was released in November 2022, sparking a significant surge in global awareness and utilization of generative AI across various domains. Although recent studies have acknowledged the significance of ChatGPT in the education sector, they have yet to focus on exploring faculty attitudes toward ChatGPT. We gathered a comprehensive corpus of tweets containing “#ChatGPT” and “#highered” between November 30th, 2022, and April 30th, 2023. We analyzed data by triangulating VADER, NRC lexicon, and ground coding. Findings suggest that 40% of the expressed sentiments were positive, 51% were neutral, and 9% were negative. The study …

An Exploratory Study Of Anti-Black Racism In Social Media Behavior Intentions: Effects Of Political Orientation And Motivation To Control Prejudice, Cynthia J. Najdowski, Samantha A. Wilcox, Justine K. Brace, Melissa Anderson

Psychology Faculty Scholarship

Considering the widespread prevalence of racist content and opinions on social media, there is a pressing need to understand how users react to such content in ways that might lead them to be drawn into echo chambers of racism, hate speech, and potentially even violence. We conducted an online study to investigate how two individual differences—political orientation and motivation to control prejudice (MCP)—may predispose people to accept anti-Black racism expressed in social media messages. Non-Black participants viewed racist and egalitarian mock social media posts and reported how likely they would be to respond favorably and/or engage in supportive social media …

We’Re Going Streaking!: Associations Between The Gamification Of Mediated Communication And Relational Closeness, Caleb T. Carr, Sarah F. Rosaen

Faculty Publications - Communications

Communication technologies have long been used to develop and maintain relationships; but recently, channels have increasingly sought to gamify interactions among users. The present study explored if individuals’ interpersonal and entertainment use motives were associated with interpersonal interactions and message composition, as well as subsequent relational outcomes (i.e., closeness). A survey of 156 collegiate Snapchat users revealed that interpersonal and entertainment motives were significantly related to Snapchat behavior (Streak count and Streak Snaps, respectively) and relational closeness. However, those using Streaks for entertainment motives sent impersonal Snaps more frequently and reported lower relational closeness with their partner.

From Conspiracy To Normalcy: The Mainstreaming Of Qanon In “Disney Grooming” Messages Online, Daniela Peterka-Benton, Bond Benton, Joel Penney

School of Communication and Media Scholarship and Creative Works

In March of 2022, The Walt Disney Company voiced opposition to Florida’s "Parental Rights in Education" (“Don’t Say Gay”) in support of LGBTQ+ stakeholders within in the company and the public. This research studied a dataset of 68,481 tweets where the company’s stance was constructed as “grooming” children, i.e. manipulating children for sexual abuse. Tweets were collected from March 13, 2022 to May 16, 2022 representing a two month period from Disney’s stance against "Parental Rights in Education.” As grooming is a term often associated with human trafficking and Disney is a major media company, this study is interested in …

Social Media And User-Centric Approach: A Comprehensive Exploration, Suresh Madhavrao Manekar

Library Philosophy and Practice (e-journal)

The communication industry has skilled a significant model shift in recent times because of the ubiquitous impact of social media (Smith, 2021). In addition to reforming interpersonal communication, these platforms have emerged as vital channels for the dissemination of information and the development of societies (Jones et al., 2020). This chapter explores the transition towards a user-centric approach and the development of social media stages over time. This investigation is built upon the user-centric approach, which prioritises the customization of digital experiences according to individual preferences. It is crucial to grasp the multi-layered effects of social media on group domains, …

A New Mother’S Cry: Analyzing Traditional Social Support Versus Online Social Support In Relation To The Postpartum Crisis, Emily Hughes

Doctoral Dissertations and Projects

The present study examines the gap that remains involving the transition from traditional to online social support that many mothers have participated in and how this change in communication methods during postpartum recovery may contribute to mental health disorders. This qualitative study aims to examine the differences in lived experiences among mothers regarding in-person and online forms of social support and how these experiences may impact a new mother’s mental well-being. Based on previous research, the present study hypothesizes that a more significant amount of online social support compared to in-person support will result in a detriment to a new …

Radicalisation And Extremism On Social Media: What Steps Can Be Taken?, Emeka Williams Etumnu, Oluchi I. Williams-Etumnu

Library Philosophy and Practice (e-journal)

Unarguably, the social media has brought the world together in an online space and as a result of this, extremist groups utilise the social media to radicalise people especially the youths who are vulnerable and fancy their ideology towards their cause. The paper was underpinned on public sphere theory and the desk research method was employed in the course of the study. It was revealed that social media plays a tremendous role towards radicalisation and extremism. The need for digital literacy, where rules can be made to assist individuals of all ages in developing critical thinking skills and building resilience …

The Power Of The “Like”: A Quantitative Study On The Facebook Emoji As Social Support, Lina Rawlings

Doctoral Dissertations and Projects

This quantitative study aimed to evaluate how receiving a Facebook “like” correlates to the perception of social support and how much this correlation is moderated by the age and gender of the users. The social information processing theory guided the study, providing a framework to explain how communicators adapt to the restriction of nonverbal cues by creating surrogates to maintain interpersonal relationships in computer-mediated communication circumstances. For the central research question, findings revealed that receiving a Facebook “like” positively correlates with perceptions of social support from Facebook friends and family. While no significant correlation was found between the gender of …

The Influencer Effect: Exploring The Persuasive Communication Tactics Of Social Media Influencers In The Health And Wellness Industry, Deborah Marie Deutsch

Doctoral Dissertations and Projects

With the emergence of social media platforms such as Instagram and TikTok, social media influencers (SMIs) have been a growing source of information in the health and wellness industry. Through their creative, informative, and appealing content, SMIs have the innate ability to reach and attain a large following on social media platforms. The purpose of this study is to ascertain an understanding of the persuasive tactics employed by SMIs in the creation and dissemination of information in the health and wellness industry. Using the theoretical framework of Aristotle’s Rhetorical Appeals and Fisher’s Narrative Paradigm, this qualitative study seeks to examine …

Communication And Community: The Impact Of Closed Facebook Groups On Athletic Trainers, Allison M. Schwartz-Strickland

Doctoral Dissertations and Projects

This qualitative research study will use semi-structured interviews to explore the motivations of athletic trainers using social media for professional collaboration. The socio-psychological tradition is used to frame the study. Communities of practice, uses and gratification theory, and the Wisdom of the Crowd model are used as the guiding theoretical perspectives as they provide a framework for understanding how and why athletic trainers use social media. This qualitative study sought to show the impact of closed Facebook Group participation on athletic trainers. How athletic trainers understand patient privacy laws when participating in closed Facebook groups for athletic trainers will also …

Reinvigorating Library Outreach: Books, Blogs, & Newsletters, Sarah Bull, Jonathan Wilson

ETSU Faculty Works

The Charles C. Sherrod Library at East Tennessee State University serves a student population of roughly 15,000 in addition to a faculty and staff population of around 5,000. In order to effectively reach these populations, the library has developed an outreach strategy which uses Constant Contact for newsletter and other mass email messaging, and Springshare for blog posting. This session will explore the Sherrod Library’s usage of these two services, our best practices, and what has and has not worked for us. In addition, Participants will be given the opportunity to share their own experiences via an online quiz and …

Facebook Usage By Small-Town Governments: A Multi-Case Study In Southwestern Virginia, Adam Luke Tolbert

Doctoral Dissertations and Projects

The purpose of this mixed methods multi-case study is to analyze (1) how small-town governments are using the Facebook social media platform to serve residents; (2) the results that are experienced by the small-town governments and residents in the town’s use of Facebook; and (3) the factors that influence the small-town governments to use Facebook to serve residents. The setting for the study is three small-town governments (Abingdon, Lebanon, and Marion) located in Southwestern Virginia. The theoretical framework guiding this study is the T3 Framework for Innovation by Dr. Sonny Magana. This theoretical framework, originally created to assess the use …

Editorial: The Good Side Of Technology: How We Can Harness The Positive Potential Of Digital Technology To Maximize Well-Being, John F. Hunter, Lisa C. Walsh, Chi-Keung Chan, Stephen M. Schueller

Psychology Faculty Articles and Research

"The rapid advancement of digital technology has transformed society and undeniably impacted wellbeing. With the advent of smartphones and social media, a host of empirical articles, popular press pieces, non-fiction books, and documentaries have highlighted the potential negative effects of technology, such as addiction, loneliness, and depression (e.g., Alter, 2017; Twenge et al., 2018; Orlowski, 2020). While it is important to acknowledge and address the potentially detrimental effects of this increasing technological reliance, we believe that it is imperative that researchers, developers, and users embrace a more balanced approach that also recognizes the positive potential of digital technology to support …

Probing The Communication World Of Social Media Influencers And Their Avid Followers: A Two-Paper Panel, Filippa Frogner, Aurora Harris, Julia Lastic, Sophia Farrar, Stephanie Williamson, Richard M. Perloff

Student Scholarship

Paper presented to the Ohio Communication Association, October 2023

Probing The Communication World Of Social Media Influencers And Their Avid Followers: A Two-Paper Panel, Filippa Frogner, Aurora Harris, Julia Lastic, Sophia Farrar, Stephanie Williamson, Richard M. Perloff

Michael Schwartz Library Student Works

Paper presented to the Ohio Communication Association, October 2023

A Social Media Marketing Plan For Premiere Property Group, Emma Claire Pittman

IPS/BAS 495 Undergraduate Capstone Projects

This project took the current stats of Premiere Property Group, LLC’s (PPG) current social media presence and curated a plan to increase both engagement and brand awareness for the company. The social media marketing plan was created to set specific goals for the marketing department and to utilize the techniques and tools of current social media platforms to market the company without a large budget. The current social media platforms, Instagram, Facebook, and LinkedIn, were assessed for followers, likes and views, as well as overall engagement. A social media marketing plan was then created specific to PPG’s target audiences and …

#Pumpkinspice Report: On The 20th Anniversary Of Its Pumpkin Spice Latte, Starbucks Still Dominates The Social Media Conversation Around The Polarizing Fall Cultural Phenomenon, Jin-A Choi, Yi Luo, Bond Benton, Keith Green

School of Communication and Media Scholarship and Creative Works

The mix of cinnamon, nutmeg, ginger, allspice, and cloves has produced a magical combination that changed the world. Like Einstein or Col. Sanders, a powerful formula was found in the right combination of elements- in this case pumpkin spice. It might be assumed that pumpkin spice has a history and tradition dating back well into previous centuries, but pumpkin spice is a relatively new construct. Nosowitz (2022) contends the pumpkin spice trend was largely created by Starbucks’ introduction of the famous pumpkin spice latte in 2003.

To explore how social media users have discussed topics related to pumpkin spice, researchers …

Exploring The Relationship Between Mothers And Daughters As It Directly Impacts Social Media Use And Body Image From An Adolescent’S Perspective, Desiree Winslow Saleh

Doctoral Dissertations and Projects

The purpose of this phenomenological study was to explore how adolescent females between the ages of thirteen and nineteen feel and think about their relationship with their mothers, and examine how this impacts social media use and body image. Although greatly and typically applied to quantitative research studies, the tripartite influence model of body image was the primary theory that guided this study. With the immediate accessibility to social media platforms, young women are recognizing a decline in their body satisfaction. Social media serves as another social pressure for adolescents to navigate and is filtered through their pre-existing perceptions of …

The Etiology Of A New Era: Where Heroes Become Zeros And Victims Become Villains, Traci Jo Harmon

Doctoral Dissertations and Projects

The United States is in a state of turmoil. Unlike any time before this, division in the country is overtaking the COVID-19 pandemic as the biggest threat to life and liberty. Previous research is contradictive in identifying the etiology of anti-police rhetoric, anti-Christian rhetoric, and victim-blaming. The current research attempts to find out if mainstream and or social media is the etiology of the racial, religious, and victim division in The United States. Attitudes towards law enforcement, Christians, and victims were measured against platforms for current events, hours per day on mainstream and social media, age, gender, and race/ethnicity. Significant …