Social and Behavioral Sciences Commons^™

Capturing Business Intelligence Required For Targeted Marketing, Demonstrating Value, And Driving Process Improvement, Brian Cox, Margie Jantti

Margie Jantti

The University of Wollongong (UOW) has undertaken an innovative and collaborative research project to demonstrate the value that can be provided by academic libraries. The tool developed, the “Library Cube”, is a data warehouse linking student borrowing and use of electronic resources to students’ academic grades and demographic information. The project is different to other institutions’ efforts to link usage to student outcomes, in that the Library Cube is not a one-off research project, but is now an ongoing part of UOW’s systems and performance reporting and represents a fundamental shift in evaluating the student experience through the integration of …