Social and Behavioral Sciences Commons^™

Developing A Climate Of Trust During New Product Development: A Conceptual Framework, Janette K. Rowland

Faculty of Commerce - Papers (Archive)

A gap exists in our understanding of the role that “trust” plays within organisations that produce new products. Recent organisational research suggests that trust may play a more significant role in modern organisational structures than previously thought. Trust encourages efficient information sharing, limits defensive behaviours, encourages citizenship behaviours, leads to co-operation and teamwork, and encourages collaboration. The NPD literature has traditionally focused on “integration methods” which promote information sharing and interaction among participants with trust often being viewed as a “by product” of these approaches. A conceptual framework is proposed, with several research propositions, which highlights the importance of understanding …