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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Lights, Camera, Emotion!: An Examination On Film Lighting And Its Impact On Audiences' Emotional Response, Jennifer Lee Poland
Lights, Camera, Emotion!: An Examination On Film Lighting And Its Impact On Audiences' Emotional Response, Jennifer Lee Poland
ETD Archive
The current study examined the impact of three film lighting styles on participants' emotional responses. The light styles - High Key, Low Key, and Available Light ́⁰₃ were selected based on Film theory. Thus, this study combines Media Effects and Film literature to empirically study the impact of structural elements of film on media audiences. An experiment was conducted manipulating three levels of lighting. The According to film theory, a film presented in high key will cause audiences to feel higher levels of uplifting emotions such as happiness, joy, or humor, a film in low key will cause more feelings …
Reviewing The Critics: Examining Popular Video Game Reviews Through A Comparative Content Analysis, Ben Gifford
Reviewing The Critics: Examining Popular Video Game Reviews Through A Comparative Content Analysis, Ben Gifford
ETD Archive
The purpose of this study is to evaluate the current critical climate in popular online video game reviews (i.e., video game criticism written for a general audience). So far, most of the research published in this area focuses on how the reviews reflect the games themselves, rather than strictly examining the content of the reviews in this growing body of literature. This study uses computer-aided text analysis (CATA) supplemented with human coding to identify typological differences between film and video game reviews, as well as differences in theory usage and critical thought and style. Video game reviews are more concerned …
Film Viewing In The Interactive Age, Rachel M. Campbell
Film Viewing In The Interactive Age, Rachel M. Campbell
ETD Archive
Streaming films online has become a popular and unique way to view films. This study was designed to identify the uses and gratifications of using streaming film services, and identify any differences in quality of the streaming experience when compared to the original film. This study drew from past uses and gratifications research on film, television, VCRs, DVDs, and other film-related technologies to develop a survey determining the motivations of both streamers and non-streamers. Additionally a content analysis was used to determine the quality of film presentation when streaming a film online. The survey revealed that the main uses and …