Social and Behavioral Sciences Commons^™

A Critical Investigation Of Bell Let’S Talk, Jasmine Vido

Major Papers

In September 2010, Bell created the Bell Let’s Talk campaign to help lessen the stigma of mental health illnesses in Canada. The objective of this paper is to tease out the “ambivalences” (see Banet-Weiser, 2012) surrounding a massive corporation’s leadership in mental health awareness by analyzing both the importance and controversy surrounding Bell Let’s Talk.

The first component of this paper is a literature review that seeks to answer the research question: “how may components of Bell Let’s Talk Day be understood as both progressive and regressive?” Although “social media is the next step in the war against silence” (Campbell, …