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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
College of Journalism and Mass Communications: Faculty Publications
Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …
A Study On Utilization Of Information And Communication Technology By The Users Of University Libraries In Tamilnadu, India, Selva Kumar P, Selva Kumar P, Thandava Moorthy K
A Study On Utilization Of Information And Communication Technology By The Users Of University Libraries In Tamilnadu, India, Selva Kumar P, Selva Kumar P, Thandava Moorthy K
Library Philosophy and Practice (e-journal)
Academic libraries in the modern era are developing in every aspect of the information management processes with the help of increasing and innovative utility of modern technologies. The use of Information Communication Technology (I CT) in academic libraries helps both the library staff and the users in many ways in terms of accuracy, time, labor, space, and money to some extent. Generally, I CT deals with all the uses of digital technology, which already exist to help individuals, businesses and organisations for using information. The study conducted to investigate how university students and teachers communicate using various communication media and …
Experimentation In Sling Weaponry: Effectiveness Of And Archaeological Implications For A World-Wide Primitive Technology, Eric T. Skov
Experimentation In Sling Weaponry: Effectiveness Of And Archaeological Implications For A World-Wide Primitive Technology, Eric T. Skov
Anthropology Department: Theses
The sling is a simple, cheap and effective weapon that was widely distributed among prehistoric and historic populations. Well-known archaeological and textual evidence attests to its widespread military usage in Europe, South America andCentral America. However, ethnographic and archaeological evidence also suggest that the sling was widely distributed among Native American populations. Experimentation presented herein suggests that previous scholarship and experimental efforts have significantly underestimated potential velocity, range and potential damage to target organisms. Given the world-wide distribution of sling technology, revision of basic assumptions of weapon capability can have a profound effect on interpretation of archaeological problems internationally and …
Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert
Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert
UNL Libraries: Faculty Publications
Library and information science is a technologically intensive profession with a high percentage of women, unlike computer science and other male-dominated fields. On the occasion of the 2011 Association for Library and Information Science Education (ALISE) conference, this essay analyzes the theme “Competitiveness and Innovation” through a review of social psychology and science and technology studies literature. Both theme concepts have ramifications for library and information science (LIS) education. Librarianship and teaching are both professions that resist commodification because they rely on embodied labor and personal interaction. Competition, as a management or learning style, may not promote meaningful innovation in …