Social and Behavioral Sciences Commons^™

Social Media And Distribution Studies, Joshua A. Braun

Journalism Faculty Publication Series

Social media increasingly trouble our traditional distinctions between distribution concerns on the one hand and editorial concerns on the other. Sites like Facebook and reddit simultaneously serve as distribution platforms, circulating messages addressed to individuals and publics, and as mechanical editors, deciding algorithmically which posts and topics warrant inclusion in the continuous and often overwhelming feed of information delivered to each of our screens. Recent controversies surrounding the manner in which social media companies develop and test software and editorial strategies for curating content may have brought this editor–distributor duality into sharp relief in ways that feel new and at …