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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Get The Jab Or Else: Examining The Role Of Fear Appeals In The Herman Cain Award Subreddit Using Protection Motivation Theory, Julia May Apr 2023

Get The Jab Or Else: Examining The Role Of Fear Appeals In The Herman Cain Award Subreddit Using Protection Motivation Theory, Julia May

Student Research Submissions

In 2021, I conducted participant observation research on the Herman Cain Award subreddit, examining the effectiveness of fear appeals on social media. In that research, I determined that fear appeals on social media platforms are just as effective as when used on mass media platforms. The research also showed that the fear appeals in the subreddit worked to appeal to the unvaccinated users’ fear of online ridicule rather than a fear of bodily harm. I found this finding interesting and worked to expand my research, now two years later, by further investigating the platform using Protection Motivation Theory, a health …


Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey Jan 2023

Speaking To The Head And The Heart: Prioritizing Empathetic Communication In The Post-Covid Workplace, Kevin T. Caffrey

Administrative and Professional Faculty Research

As of August 2022, COVID-19 continues to affect our daily lives in physical, psychological, and financial ways. Many vulnerable individuals are struggling to adapt to returning to work and as a result, employee morale is at risk. In times of crises, empathy is needed in the workplace to support one another, but many leaders and employees may not have a firm grasp of the concept. This article seeks to define empathetic communication and explore the need for prioritizing empathy amid the current post-COVID-19 workplace. Through a literature review of empathy, psychological safety in the workplace, and crisis leadership, the author …


Coronavirus Disability Survey: Assessing The Impact Of Covid-19 On Young Adults With Disabilities, Hena Rashid May 2022

Coronavirus Disability Survey: Assessing The Impact Of Covid-19 On Young Adults With Disabilities, Hena Rashid

Student Research Submissions

This paper seeks to inform individuals of the importance of digital inclusivity, diminish the digital divide, and accessibility to technological services of college students who experience a form of disability. The United States has conducted minimal research on the digital disability rhetoric, promoted minimal disability-inclusive measures to protect the rights and well-being of college students, and minimal assistance to mitigate Coronavirus (COVID-19) impacts to this population subgroup. This subject can have a big impact on individuals who suffer from disability stigma, low accessibility issues, and who have been disproportionately impacted by the pandemic. Furthermore, this subject will benefit college students …


The Ethics Of Care And The U.S. Covid-19 Pandemic Response, Samantha Treveline Barrett Apr 2022

The Ethics Of Care And The U.S. Covid-19 Pandemic Response, Samantha Treveline Barrett

Student Research Submissions

Throughout the pandemic, many conservatives like President Donald Trump lacked emotional sensitivity in regards to the millions of lives affected by COVID-19. They believed themselves to be too strong for the virus to take them down, and viewed those who wore masks as weak and afraid. Unlike Democrats, Republican governors entrusted their constituents to take necessary safety precautions and avoided statewide mask mandates, vaccine requirements, and lockdowns. Their policies and rhetoric demonstrated the overlap in harmful masculine traits and the conservative values of self-sufficiency and independence. Using a case study method, this paper analyzes the role of gender in a …


Social Media, Humor, And Crisis Health Communication: Humor Used To Inform Over Social Media During Covid-19, Sally Burkley Apr 2022

Social Media, Humor, And Crisis Health Communication: Humor Used To Inform Over Social Media During Covid-19, Sally Burkley

Student Research Submissions

With the recent events of COVID-19, it is necessary to examine how everyday citizens responded to the public health messages delivered by The Center for Disease Control and Prevention and the U.S. government and how these responses revealed and impacted the effectiveness of the organization’s messages. Furthermore, it is important to consider the potential humor has as an information spreading tool within the collaborative medium of social media. This study analyzes three different digital humor artifacts using a chronological rhetorical analysis in order to understand how we communicate health crisis initiatives over social media. The research findings show the change …