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Full-Text Articles in Social and Behavioral Sciences
Property Protocols And The Spatial Relations Of Real Estate Technologies, Ian Spangler
Property Protocols And The Spatial Relations Of Real Estate Technologies, Ian Spangler
Theses and Dissertations--Geography
The dissertation contributes to our understanding of the technologically mediated, professionally managed social relations of private property, and specifically, their consequences for housing and home. I analyze standards and protocols for real estate data transfer, such as the multiple listing service, arguing that these standards play an increasingly important role in how real estate capital authenticates property relations. Focusing on technologies that leverage these standards in order to manage, exchange, and marketize housing, I show how standards often derive from moral values grounded in rubrics of white upper-class masculinity and national border-making. In making this argument, I draw on interviews, …
Consumers’ Responses To New Technologies In The Marketplace, Umair Usman
Consumers’ Responses To New Technologies In The Marketplace, Umair Usman
Theses and Dissertations--Marketing and Supply Chain
Chapter 1. This research examines whether the use of blockchain technology to back a brand’s claims (i.e., blockchain augmented claims) influences consumer preference for sustainable products. Consumers are demanding higher levels of transparency from brands and are also showing keen interest in consuming sustainable products, which includes products that promote social, environmental and economic sustainability. Recent advancement in digital technology, specifically blockchain, is offering an opportunity for brands to meet both these consumer demands. In five laboratory studies, I demonstrate that blockchain augmented claims, as compared to traditional industry practices (i.e., use of third-party labels and brand’s self-made claims), increases …