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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Social Media And Contentious Action: The Use And Users Of Qq Groups In China, Zixue Tai
Social Media And Contentious Action: The Use And Users Of Qq Groups In China, Zixue Tai
Journalism and Media Faculty Publications
This article presents an analysis of a netnographic study of QQ groups engaged in contentious activities in China. Informed primarily by semi‐structured in‐depth interviews of 34 participants and field observations through years of grounded research, the findings shed light on the communicative dynamics and mobilization strategies of QQ groups in nurturing contentious action and motivating mass participation in social protest. In‐group communication stays highly focused on the respective mission of the groups, and it cultivates a sense of shared awareness conducive to collective action. There is also a noticeable contagion effect that transfers the spirit of contestation in terms of …
Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim
Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim
Integrated Strategic Communication Faculty Publications
This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …