Social and Behavioral Sciences Commons^™

The Effects Of Price And Brand On The Perceived Quality Of Ladies Leggings Between Competitive Retailers, Olivia Thornton

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study is to determine if brand or price affects the quality perception of the consumer. The research examined what consumers look for when evaluating quality of a garment. Previous studies have shown that consumer expectations of quality in a garment is inconclusive. Research objectives that guided the study were:

- Does brand contribute to the consumers perception of quality?

- Does price contribute to the consumers perception of quality?

This study is a quantitative study using a digital survey and questionnaire looking into fabric, construction, and aesthetics of the leggings. This study involved human subjects; therefore, …

Justification For An Apparel-Based Sustainability Course At The University Of Arkansas, Sydney Taylor

Apparel Merchandising and Product Development Undergraduate Honors Theses

The University of Arkansas' Apparel Merchandising and Product Development program does not currently offer a course on sustainability in the apparel and textile sector. Due to a lack of sustainability information, students may not have a thorough understanding of their degree. If students had the opportunity to learn about current sustainability-related topics before entering the workforce, they would have a new perspective and a deeper understanding of the industry, allowing them to potentially make good change.

By elaborating on the need for an apparel-based sustainability course to be offered at the University of Arkansas in the Apparel Merchandising and Product …

Exploring Women’S Sizing Chart: A View Into Psychosizing, Patience Billingsley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The apparel industry lacks a universal sizing system and has created tactics to group consumers under a few generic sizes. The inconsistency in sizing has led to a struggle of consumers trying to find pieces of clothing that are not only their size but fit their measurements as well. An analysis of the sizing charts of 5 different women’s clothing private labels ranging from sizes 0-16 within two major department stores was assessed. The sizing charts within each individual store were evaluated, and then compared to one another. After calculating the sizing differences, an average of both store A and …

Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila

Apparel Merchandising and Product Development Undergraduate Honors Theses

Consumers shop at multiple retailers for different needs. It is understood that many choose a retailer for an experience and others will shop at large discount retailer for the better savings aspect. These two retailers are constantly working on improving customer experience as well as trying to increase their sales. In a time where E-commerce is at an all-time high, these two retailers also need to consider how other retailers compare against them in different sales categories. Since March of 2020, the retail world shifted with COVID-19 disrupting the supply chain. As retailers solve ways to keep consumers content and …