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University of Arkansas, Fayetteville
Agricultural Education, Communications and Technology Undergraduate Honors Theses
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Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills
Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills
Agricultural Education, Communications and Technology Undergraduate Honors Theses
The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had …
A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt
A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt
Agricultural Education, Communications and Technology Undergraduate Honors Theses
Digital media, including websites and social media platforms, are becoming a staple in the marketing and communication field to reach consumers. Although digital media can offer high dissemination rates to a broad audience, it can also be time consuming without current training or resources to allocate to it. Nonprofits struggle to maximize their reach and effectiveness through social media due to limited staff, time, resources, and training (Bernritter et al., 2016; Bjork et al., 2016; Lovejoy & Saxton, 2012; Tao et al., 2021). Equine Assisted Activities and Therapies organizations in Northwest Arkansas selected for this study showed high use of …