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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema Dec 2022

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema

ASEAN Journal of Community Engagement

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the …


Wild Animal Content Monetization On Youtube: A Literature Study, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri, Raden Muhammad Rafi Tata Samudra, Fildza Astri Yuliafni Dec 2022

Wild Animal Content Monetization On Youtube: A Literature Study, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri, Raden Muhammad Rafi Tata Samudra, Fildza Astri Yuliafni

Journal of Indonesian Tourism and Policy Studies

Today's social media is used for various needs. Its nature is easily accessible and can penetrate space and time, making social media the main platform for sharing information or even selling products. Along with the massive use of social media, currently, users can not only use social media as an information-sharing platform but can also monetize their accounts through a variety of content that is presented. In recent years, the world of social media, especially YouTube, has been quite busy with content owned by monetized wildlife by public figures and celebrities. Wild animals are defined as animals or animals that …


Diversity Of Gay Identity And Gender Expression On Social Media, Nadissa Fadhila Aug 2022

Diversity Of Gay Identity And Gender Expression On Social Media, Nadissa Fadhila

Jurnal Komunikasi Indonesia

The purpose of this research is to provide perspective on being a gay in Indonesia and his point of view on how he tries to express his diverse identities through social media Instagram. Also, how he tries to be unattached from the negative profiling and imagery of being a gay that exists in society in Indonesia. The focus of this research is the practice of posting and uploading content on Instagram from Magistus Miftah, an Indonesian fashion designer. This research is qualitative research with descriptive design and social semiotics analysis. This research concludes that the gender expression that Magistus Miftah …


Social Media As A Counter Space For The Motherhood Community In Creating Counter-Hegemony, Ardhani Indranila Aug 2022

Social Media As A Counter Space For The Motherhood Community In Creating Counter-Hegemony, Ardhani Indranila

Jurnal Komunikasi Indonesia

This article explores how the emergence of the online community of motherhood on social media can become a medium of counter-hegemony against the discourse of motherhood. The concept of “ibuism” as a picture of an ideal mother’s parenting form in Indonesia is justified as the standard of a “good mother” that has been socially constructed for a long time. The dominant discourse has been internalized from generation to generation by Indonesian women. However, this discourse negates other narratives that are important for women. Therefore, the online motherhood community on social media emerged to overcome these challenges and mobilize women to …


Strategi Komunikasi Pemasaran Kedai Kopi Dalammeningkatkan Kesadaran Merek Melalui Instagram(Studi Kasus Salah Satu Kedai Kopi Di Depok Jawa Barat), Ngurah Rangga Wiwesa, Danurifqi Pramulia, Rahmi Setiawati Jun 2022

Strategi Komunikasi Pemasaran Kedai Kopi Dalammeningkatkan Kesadaran Merek Melalui Instagram(Studi Kasus Salah Satu Kedai Kopi Di Depok Jawa Barat), Ngurah Rangga Wiwesa, Danurifqi Pramulia, Rahmi Setiawati

Jurnal Administrasi Bisnis Terapan

The technology that is currently developing brings several creative industries in Indonesia, including the coffee shop and cafe business. In increasing brand awareness in order to compete, it is necessary to use marketing communication strategies, including through the use of direct and digital marketing trends, especially the use of social media channels. Among the many choices of social media channels, Instagram is the choice for one of the cafes in the city of Depok, West Java, to use marketing communication strategies to increase brand awareness, which is currently at the brand recognition stage. This study aims to determine the coffee …