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Full-Text Articles in Social and Behavioral Sciences

Critical Discourse Analysis Of Mgdalenaf’S Choices On Msmes During The Covid-19 Pandemic, Nunik Hariyanti, Fitrinanda An Nur, Rifdah Ghinah Nabilah Aug 2022

Critical Discourse Analysis Of Mgdalenaf’S Choices On Msmes During The Covid-19 Pandemic, Nunik Hariyanti, Fitrinanda An Nur, Rifdah Ghinah Nabilah

Jurnal Komunikasi Indonesia

This study focuses on how the discourse on helping Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic is shown on the food vlogger Mgdalenaf. MSMEs are in the spotlight because they are an important sector in the Indonesian economy that has been affected by the Covid-19 pandemic. One of the Indonesian food vloggers with almost 4 million followers on the YouTube channel; since the end of 2020, Mgdalenaf has broadcast programs to help MSMEs in the Jabodetabek area. In 2021, Mgdalenaf and the team were trying to reach a wider range of MSMEs affected by the Covid-19 Pandemic …


The Effects Of Business Digitalization And Knowledge Management Practices On Business Performance: Findings From Indonesian Micro, Small, And Medium Enterprises, Rosdiana Sijabat May 2022

The Effects Of Business Digitalization And Knowledge Management Practices On Business Performance: Findings From Indonesian Micro, Small, And Medium Enterprises, Rosdiana Sijabat

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Studies analyzing the link between business digitalization, knowledge management practices, and business performance are rare, especially within the context of Indonesian Micro, Small, and Medium Enterprises (MSMEs). As such, this study investigates the effects of business digitalization and knowledge management practices on the performance of MSMEs. It thus offers novel insight into the mediative influence of knowledge management on the digitalization and performance of MSMEs. Primary data, collected from 95 entrepreneurs involved in MSMEs, were used to test four hypotheses regarding the effect of business digitalization on knowledge management practices and business performance using a structural equation model. This study …