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Full-Text Articles in Social and Behavioral Sciences
Social Media As A Counter Space For The Motherhood Community In Creating Counter-Hegemony, Ardhani Indranila
Social Media As A Counter Space For The Motherhood Community In Creating Counter-Hegemony, Ardhani Indranila
Jurnal Komunikasi Indonesia
This article explores how the emergence of the online community of motherhood on social media can become a medium of counter-hegemony against the discourse of motherhood. The concept of “ibuism” as a picture of an ideal mother’s parenting form in Indonesia is justified as the standard of a “good mother” that has been socially constructed for a long time. The dominant discourse has been internalized from generation to generation by Indonesian women. However, this discourse negates other narratives that are important for women. Therefore, the online motherhood community on social media emerged to overcome these challenges and mobilize women to …
The Role Of Appearance Self-Schema In The Perceived Impact Of Fitspiration Images On The Self And Others: A Study On Body Image, Asharf Sadat Ahadzadeh, Mansour Amini, Shin Ling Wu, Zhou Haolin
The Role Of Appearance Self-Schema In The Perceived Impact Of Fitspiration Images On The Self And Others: A Study On Body Image, Asharf Sadat Ahadzadeh, Mansour Amini, Shin Ling Wu, Zhou Haolin
Makara Human Behavior Studies in Asia
Exposure to Instagram Fitspiration images creates negative perceptions toward one’s body. Drawing on third-person effect (TPE) theory, this study aims to explain such feelings among viewers and examine the effect of appearance self-schema as an underlying cause of negative body image and the perceived impact of Fitspiration images on the self and others. A total of 301 university students who were viewers of Fitspiration images were recruited to complete a survey on demographic characteristics, body image, appearance self-schema, and the perceived impact of Fitspiration images on the self and others. Results show that the perceived effect of Fitspiration is greater …
Strategi Komunikasi Pemasaran Kedai Kopi Dalammeningkatkan Kesadaran Merek Melalui Instagram(Studi Kasus Salah Satu Kedai Kopi Di Depok Jawa Barat), Ngurah Rangga Wiwesa, Danurifqi Pramulia, Rahmi Setiawati
Strategi Komunikasi Pemasaran Kedai Kopi Dalammeningkatkan Kesadaran Merek Melalui Instagram(Studi Kasus Salah Satu Kedai Kopi Di Depok Jawa Barat), Ngurah Rangga Wiwesa, Danurifqi Pramulia, Rahmi Setiawati
Jurnal Administrasi Bisnis Terapan
The technology that is currently developing brings several creative industries in Indonesia, including the coffee shop and cafe business. In increasing brand awareness in order to compete, it is necessary to use marketing communication strategies, including through the use of direct and digital marketing trends, especially the use of social media channels. Among the many choices of social media channels, Instagram is the choice for one of the cafes in the city of Depok, West Java, to use marketing communication strategies to increase brand awareness, which is currently at the brand recognition stage. This study aims to determine the coffee …