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Universitas Indonesia

Journal of Indonesian Tourism and Policy Studies

Strategy

Publication Year

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha Jun 2021

Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha

Journal of Indonesian Tourism and Policy Studies

This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is …


Pose Strategy As A Media For Tourism Destination, Rahmi Setiawati Jun 2020

Pose Strategy As A Media For Tourism Destination, Rahmi Setiawati

Journal of Indonesian Tourism and Policy Studies

Batu City is one of the tourist cities in Indonesia that has many tourist destinations, so a POSE strategy is needed to promote Batu City tourist destinations. The management of promotional activities is carried out by stakeholders and the Batu City Tourism Office as direct actors who develop and promote tourist destinations. The concepts used are tourism, strategy, marketing, and promotional media. The method used in this research is qualitative, supported by data sources from observations, interviews and literature study. The results of this study indicate that the POSE strategy is carried out through P (paid media), namely, Agropolitan TV …


Handling Procurement Administration By Ptroyalindo Expoduta For Organizing The Sixthconference Of The Global Parliamentarians Againstcorruption (Gopac), Sita Fimalasari Azmy, Priyanto Priyanto Dec 2018

Handling Procurement Administration By Ptroyalindo Expoduta For Organizing The Sixthconference Of The Global Parliamentarians Againstcorruption (Gopac), Sita Fimalasari Azmy, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

This journal is concerned with the handling of administrative documents required as one of the requirements of PT Royalindo Expoduta for participating in the tender of MICE on the procurement held by the Dewan Perwakilan Rakyat (DPR) through the LPSE website of the Dewan Perwakilan Rakyat. The name of the auction is the Procurement Professional Conference Organizer (PCO) for the Operation of The Sixth Conference Of The Global Parliamentarians Against Corruption (GOPAC). In addition the authors discuss about what strategies need to be prepared to support the success of PT Royalindo Expoduta who became the winner at that time. Describe …


Upaya Peningkatan Wisata Di Jakarta Melalui Museum: Strategipengembangan Museum Nasional Indonesia, Unira Daranca Jun 2016

Upaya Peningkatan Wisata Di Jakarta Melalui Museum: Strategipengembangan Museum Nasional Indonesia, Unira Daranca

Journal of Indonesian Tourism and Policy Studies

Museum as a center of cultural information could be an interesting place to visit. In fact, the museum is often looked as frightening space or even dull for society. The layouting of museum itself and less attraction perceived to be one of the reasons why people seldom visited museums. To make the museum into a pleasant place and visited by many tourists, it would require some strategies. The strategy itself certainly can be used as a tourist attraction to come to visit the museum. Various strategies undertaken by the museum, often manifested by convening various interesting activities program. These programs …