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Full-Text Articles in Social and Behavioral Sciences
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Journal of Indonesian Tourism and Policy Studies
This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is …
Quality Concierge Services At The Hotel Double Treeby Hilton Jakarta – Diponegoro, Malik Hermawan, Deni Daniel Kesa
Quality Concierge Services At The Hotel Double Treeby Hilton Jakarta – Diponegoro, Malik Hermawan, Deni Daniel Kesa
Journal of Indonesian Tourism and Policy Studies
The focus of this study is to discuss about the service quality of concierge at DoubleTree By Hilton Jakarta - Diponegoro on running the operational activities and giving the excellent service to the guest related to five dimensions of service quality. This research is descriptive research. The data were collected by means of questionnaire distribution to 30 hotel guest. The researcher suggests that the amount of concierge equipment availability to assisting operational activities must be added more and the concerness of team member concierge to every guest must be improved not only to create engagement but also to give special …