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An Economic Valuation Of Biodiversity: Measuring Willingness-To-Pay For Quinoa Conservation In Peru, Craig Scott

Master's Theses

Peru is facing increasing homogenization of traditional crops as a result of international market pressures. Destruction of the genetic resource base creates vulnerability to disease, climate, and pest shocks which threaten food security and the economic future of Peru’s agricultural sector. This paper aims to determine whether informational priming on the non-market value of national identity is sufficient to change the willingness to pay for agro biodiversity programs among the Peruvian general population in both urban and rural areas. A choice set willingness to pay experiment combined with choice rankings and randomized priming measures how much individuals are willing to …