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Social and Behavioral Sciences Commons

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Singapore Management University

Research Collection School Of Accountancy

2018

Small and medium enterprises

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Full-Text Articles in Social and Behavioral Sciences

Using Data Analytics To Raise Productivity And Profitability: 4 Key Steps For Smes, Gary Pan, Poh Sun Seow Mar 2018

Using Data Analytics To Raise Productivity And Profitability: 4 Key Steps For Smes, Gary Pan, Poh Sun Seow

Research Collection School Of Accountancy

It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.