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Social and Behavioral Sciences Commons™
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis
Seton Hall University Dissertations and Theses (ETDs)
An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach
Seton Hall University Dissertations and Theses (ETDs)
As organizations embrace hybrid and remote work models, there is a growing need for organizational leaders to use digital communication channels to maintain active communication with dispersed stakeholders. The purpose of this study was to analyze what digital communication channels have been implemented by organizational leadership and why they were selected. LinkedIn, Twitter, and corporate posts from six CEOs within the New York Metropolitan area were analyzed over a four-year period. Results revealed that personal social media channels were the most frequent forms of communication. Additionally, multimedia and multichannel strategies enhanced the communication messages and led to a best practices …
Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia
Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia
Seton Hall University Dissertations and Theses (ETDs)
There are multiple message strategies utilized for public relations (PR) when communicating information on Twitter during a crisis. The purpose of this study was to determine the most effective reputation repair practice(s) used during racially bias related crises surrounding three retail companies. Tweets from the crisis response phase conveying apology, corrective action, denial, evasion of responsibility, and reduce offensiveness were examined in terms of likes, retweets, and replies through a case study and textual analysis approach. Results revealed that the reduce offensiveness strategy yielded the highest overall engagement and produced a best practices guide for future public relations professionals.
Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj
Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj
Seton Hall University Dissertations and Theses (ETDs)
Considering the power of online media to create communities, this thesis examines how the power of social media is harnessed by the Afro-Latinx individuals to mobilize and call to actions those who identify under the same social category and create a powerful online community to come together in support and advocacy virtually. Through a digital ethnography, this research observes three Instagram pages and performs a textual analysis on 3 posts to further understand the Afro-Latinx community and their adoption of Instagram to create online communities. Find-ings emphasize the importance of creating and maintaining a niche, user engagement and mem-ber satisfaction
The Technology Gap Across Generations: How Social Media Affects The Youth Vote, Yamiemily Hernandez
The Technology Gap Across Generations: How Social Media Affects The Youth Vote, Yamiemily Hernandez
Political Analysis
There appears to exist today a generational tug-of-war between Millennials and Baby Boomers. Baby Boomers tend to see Millennials as lazy kids who do not appreciate the value of hard work, spend all day glued to their cell phones, and expect successes to be handed to them on a silver platter. Millennials seem to think that Boomers have harbored all the wealth and success in America without thinking about future generations; they cannot wait for Boomers to retire and create vacancies for key positions in companies. While the accusations generations make against each other rely on stereotypes and may not …
Posting Straight From The Art: An Analysis Of How Nonprofit Performing Arts Centers Use Social Media To Engage Audiences, Sean Quinn
Seton Hall University Dissertations and Theses (ETDs)
With the NEA in jeopardy under President Donald Trump, nonprofit performing arts centers need to connect with potential donors now more than ever. Yet little research has been done into how venues should accomplish this. This project attempted to remedy that by analyzing what types of messages six nonprofit performing arts centers in the New York metropolitan area posted on Facebook and Twitter over a one-week period and which kinds of messages online audiences engaged with the most. Using the results, the study proposed seven recommendations public relations staff members can use to enhance their social media efforts and build …
Reframing Management Education With Social Media, Charles Wankel
Reframing Management Education With Social Media, Charles Wankel
Organization Management Journal
The current and forthcoming generations of students in higher education are digital natives, having been born into a world of computing that has provided them with a high level of comfort and wherewithal with social media. Business and other organizations recognize the importance of creative proficiency in social technologies as an important dimension of human capital. This article is an overview of popular social media platforms and their practical use in higher education. Specifically, Facebook, blogs, YouTube, Twitter, LinkedIn, wikis, Meetup, and Second Life are discussed with examples of use in fostering effective management education. The continued lowering of barriers …
Management Education Using Social Media, Charles Wankel
Management Education Using Social Media, Charles Wankel
Organization Management Journal
The millennial generation of students are digital natives coming to higher education with extensive experience in social media. Business and other organizations are expecting their recruits to have high proficiency in these technologies, too. This article is an overview of the use of the main social media in teaching. Facebook, blogs, YouTube, Twitter, MySpace, and Second Life are discussed with examples of how they can be used to foster robust collaboration among learners in management education. The movement to richer media such as video blogs (vlogs) is assessed. Caveats for implementing the social media in higher educational settings are noted.