Open Access. Powered by Scholars. Published by Universities.®
![Digital Commons Network](http://assets.bepress.com/20200205/img/dcn/DCsunburst.png)
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
Monsanto Discovers New Social Media, Wilhelm Peekhaus
Monsanto Discovers New Social Media, Wilhelm Peekhaus
Wilhelm Peekhaus
As a number of critical commentators have pointed out for some years now, the Internet and other information and communication technologies are subject to capture by actors motivated less by calls for openness and democratic communication practices than by control, power, and profit. Employing the concept of “framing,” this paper offers a case study of how one company in particular, Monsanto, recently has engaged in vigorous efforts to develop and implement new communication and public relations strategies employing various forms of new social media. The findings are based on interviews with key communications personnel at Monsanto’s corporate head office in …