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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Role Of Emotional Assets And Liabilities In A Firm, Indra Abeysekera
The Role Of Emotional Assets And Liabilities In A Firm, Indra Abeysekera
Indra Abeysekera
There is an absence of research addressing the process by which emotional (also called sensational) assets and liabilities interact with the intellectual and accounting assets and liabilities of a firm. This conceptual paper discusses the relationship between these types of assets and liabilities, and examines the way in which emotional assets and liabilities (emotional capital) influence the fair value, profits and cash flow of a firm. It outlines how the core emotions related to products and services can influence customers in making purchasing decisions that maximise the value of a firm. It also offers indicators for the managing and reporting …
Keynote Address: Cognitive, Emotional, And Hard-Core Behaviourism As Theoretical Paradigms For Consumer Behaviour, John R. Rossiter
Keynote Address: Cognitive, Emotional, And Hard-Core Behaviourism As Theoretical Paradigms For Consumer Behaviour, John R. Rossiter
John Rossiter
When Paula asked me to be the keynote speaker at this conference, I naturally wanted to pick a big, important topic that was relevant to consumer researchers, you, the audience. I am working on three big topics at the moment, between editions of the Rossiter and Percy textbook. One topic is marketing knowledgewhat it is and how we can test it. I have a large ARC grant for that one. A second topic is a new procedure for the measurement of marketing constructs-a replacement for the narrow Churchill procedure that everyone seems to follow. Some of you have seen working …