Social and Behavioral Sciences Commons^™

What’S For Breakfast? An Analysis Of American Breakfast Food Advertisements And The Promotion Of Binge Eating Disorder Behaviors, Debbie Danowski

Communication, Media & The Arts Faculty Publications

“They’re great!!” an animated Tiger named Tony shouts as both children and adults cheer about the introduction of a new cereal that is chocolate frosted. Later in the 15-second commercial, children are encouraged to “LET YOUR GR-R-REAT OUT” with wording that appears above an image of a father and son eating cereal together seated closely on a sofa. This ad, which first aired on January 1, 2018 and stopped airing on October 1, 2018 received over 4 billion TV impressions of which more than 3.8 billion were shown nationally. And, as most of those watching were unaware, it also included …