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Social and Behavioral Sciences Commons

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Purdue University

Conference

2013

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Getting In Bed With Our Customers: How Did We Embed Our Services To Push The Library Mission At Vaal University Of Technology, Ntombizodwa G. Thomas Apr 2013

Getting In Bed With Our Customers: How Did We Embed Our Services To Push The Library Mission At Vaal University Of Technology, Ntombizodwa G. Thomas

Proceedings of the IATUL Conferences

Emerging trends in technology have changed the academic libraries’ landscape and services. These changes will forever impact and influence how libraries conduct their businesses to satisfy the most important people in their lives; that is; the customers we serve, especially in academic libraries.

In the 21st century waiting for customers to come to the libraries to is no longer working and is also no longer relevant. Getting out of our comfort zones, getting close to our clients, invading their space when they least expect and getting in bed with those customers to satisfy their information needs is now a …