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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Swiss German Language And Identity: Stereotyping Between The Aargau And The Zurich Dialects, Jessica Rohr
The Swiss German Language And Identity: Stereotyping Between The Aargau And The Zurich Dialects, Jessica Rohr
Open Access Theses
Swiss German dialects contribute to the social identity of a speaker, especially on a local level (Christen, 1995). Many dialects of Switzerland are associated with a common stereotype which relates to the identity of the speakers (Rash, 2002). This research looks at these notions and investigates concepts of identity ascription and stereotyping that arise between and from the dialects of canton Aargau and canton Zürich, in Switzerland. The generation of a definition of identity for the project, drawing off existing identity theories in sociolinguistics, and stereotyping theories, allow for an investigation of how the Aargau and Zürich dialects fit into …
Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith
Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith
Open Access Theses
The common procedure in a health campaign is to use fear and guilt appeals to influence health behaviors among target populations (Mattson & Lam, 2016). The use of identity, identification, and reframing in a health campaign has been relatively under-explored. This study examines invitations to identification and reframing in a specific health campaign, the U.S. Department of Veterans Affairs (VA) “Make the Connection” campaign. With the issues of mental health and post-traumatic stress disorder (PTSD) reaching high levels of attention in media and society, the VA’s Make the Connection campaign encourages military veterans and their families to seek help for …