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Social and Behavioral Sciences Commons™
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Articles 1 - 14 of 14
Full-Text Articles in Social and Behavioral Sciences
An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson
OTS Master's Level Projects & Papers
Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …
Online Social Capital: Social Networking Sites' Influence On Civic And Political Engagement, Charles L. Bush
Online Social Capital: Social Networking Sites' Influence On Civic And Political Engagement, Charles L. Bush
Sociology & Criminal Justice Theses & Dissertations
This thesis examines how using social networking sites (SNS) is correlated with levels of civic and political engagement of college students at Old Dominion University. Past research has yielded mixed results on the link between online social capital and civic and political engagement. Major limitations of past research include grouping together social networking sites that are substantially different and not considering these sites’ impact on the different forms of social capital. This thesis first examines how social networking site preference, intensity of use, and motives for use factor into an individual’s online social capital. Secondly, this thesis looks at how …
The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota
The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota
Marketing Faculty Publications
The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also …
The Strength Of Weak Social Ties: Social Activism And Facebook, Nichole Akai Giraldi
The Strength Of Weak Social Ties: Social Activism And Facebook, Nichole Akai Giraldi
Sociology & Criminal Justice Theses & Dissertations
The use of Social Networking Sites, Facebook in particular, has become a major avenue of communication; Facebook has become a platform where people can discuss any topic of their choice to include social issues within society. While some argue Facebook is only a disseminator of information, others argue that in addition to being a disseminator of information it is also a motivator of social activism. Facebook profiles consist of one’s social ties, both strong and weak, which have the potential to expose users to different information daily. Using Mark Granovetter’s strength of weak social ties theory as a framework, the …
“Just Young Dudes Having Fun”?: Social Media Reactions To The Odu Banner Incident, Ashley Marie Giraldi
“Just Young Dudes Having Fun”?: Social Media Reactions To The Odu Banner Incident, Ashley Marie Giraldi
Sociology & Criminal Justice Theses & Dissertations
“Rowdy and fun. Hope your baby girl is ready for a good time…” This statement was on the first of three banners hung from a fraternity home’s balcony on freshman move-in day. The second banner stated, “Freshman drop off here” with an arrow pointing to the front door of the home. The final banner suggested, “Go ahead and drop off mom too…” These banners demonstrated the explicit implementation of rape culture in the university setting. Rape culture includes humor that normalizes violence against women, such as the alleged joke that constituted the ODU banner incident. This research explored societal responses …
Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh
Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh
Educational Leadership & Workforce Development Faculty Publications
In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …
Flooding In The Media, Jeremy Wheeler
Flooding In The Media, Jeremy Wheeler
July 24, 2015: Communicating Frequent Flooding
No abstract provided.
Social Media And The Organization Man, Dylan E. Wittkower
Social Media And The Organization Man, Dylan E. Wittkower
Philosophy Faculty Publications
On new dynamics in organizational psychology, self- and group-identity, character, and integrity in an age of social media, "Organizations may then have a similar relation to our integrity as does our character. Our character is formed by a history of actions and interactions, but we may not identify with the actions that it brings us to habitually perform. When we recognize our vices—e.g., intemperance—and seek to act in accordance with our values and beliefs, we act against our character and contribute thereby to reforming our habits and character to better align with the version of ourselves with which we identify. …
Facebook And Dramauthentic Identity: A Post-Goffmanian Model Of Identity Performance On Sns, Dylan E. Wittkower
Facebook And Dramauthentic Identity: A Post-Goffmanian Model Of Identity Performance On Sns, Dylan E. Wittkower
Philosophy Faculty Publications
Early and persistent scholarly concerns with online identity emphasized the ways that computer–mediated communications have allowed new, inventive, and creative presentations of self, and the lack of connection between online identity and the facts of off–line life. After the ascendency and following ubiquity of Facebook, we find our online lives transformed. We have not only seen online identity reconnected to off–line life, but we have seen, through the particular structures of social networking sites, our online lives subjected to newfound pressures to unify self–presentations from various constitutive communities; pressures different from and in some ways greater than those of off–line …
Exploiting Fluencies: Educational Expropriation Of Social Networking Site Consumer Training, Lucinda Rush, Dylan E. Wittkower
Exploiting Fluencies: Educational Expropriation Of Social Networking Site Consumer Training, Lucinda Rush, Dylan E. Wittkower
Libraries Faculty & Staff Publications
The idea of the digital native was based on abstraction; when we look in detail at the digital activities of high-school and college students, we see deskilling and consumer training rather than information literacy or technical fluency. Yet that training is still training, and may be adaptable in such a way that it can become a literacy—in, for example, the way militaries have mobilised skill-sets produced through gaming. We too can and should mine the narrow and profit-driven consumer training that emerging adults have undergone for kinds of inquiry and critical engagement for which they may have inadvertently been given …
A Phenomenology Of Sns Sharing, Dylan E. Wittkower
A Phenomenology Of Sns Sharing, Dylan E. Wittkower
Philosophy Faculty Publications
In this contribution to a phenomenology of social network sites (SNS), we see how the share button brings about an alteration in our being-with others. On the side of the sharer, we see an experience of the world in a mode of possible retroactive sociality, creating an enigma in the constitution and attention of the subject of a given experience. On the side of the receiver, we see how being shared with creates sometimes unwelcome retrospective ideation of the sharer’s experience, and requires a choice whether, by liking or commenting, to bring the sharer into retroactive awareness of having been …
The Vital Non-Action Of Occupation, Offline And Online, Dylan E. Wittkower
The Vital Non-Action Of Occupation, Offline And Online, Dylan E. Wittkower
Philosophy Faculty Publications
Using an Arendtian framework, I argue that we can understand distinctive and effective elements of the #OWS movements as forms of non-action related to prior strategies of non-violence, the propaganda of the deed, and coalitions of affinity rather than identity. This understanding allows us to see that, while the use of social media in the movement does not provide the same affordances for building and maintaining power as physical occupation, and while online community clearly cannot substitute for physical community in many relevant and consequential ways, Facebook does nonetheless provide a platform well suited to maintaining power through these distinctive …
Facebooking In Distance Education: Constructing Virtual Communities Of Practice, Virginia M. Tucker
Facebooking In Distance Education: Constructing Virtual Communities Of Practice, Virginia M. Tucker
English Faculty Publications
The growth of distance education warrants a closer look at how virtual communities of practice form in asynchronous online classrooms. Prior studies have sought to identify a process to virtual community formation, which may vary depending upon the media used for collaboration. This microstudy examines how one student group in a distance writing course used the popular social media site Facebook to construct community and whether the stages of virtual community development were observed in this setting. Findings suggest that revisions might be made to our current understanding of the process of building virtual community within small groups. “Othering” and …
Facebook And Its Users: Using Grounded Theory To Understand Perceived Interactivity As A Constraint In The Rhetorical Situation, Katie Lee Retzinger Pruitt
Facebook And Its Users: Using Grounded Theory To Understand Perceived Interactivity As A Constraint In The Rhetorical Situation, Katie Lee Retzinger Pruitt
English Theses & Dissertations
The general term interactivity has been used in a variety of disciplines to describe phenomena that occur in website interfaces; however, definitions and explanations about what constitutes interactivity and how it functions do not consider the specific ways in which interactivity can function and be perceived by users in specific rhetorical situations. In this study, I address the problems with the literature about general interactivity in writing studies and in other disciplines such as computer science, advertising, marketing, and communication studies by distinguishing between two types of interactivity—functional and perceived. I situate the different types of interactivity rhetorically, which can …