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Looking At Gender Differences Through The Lens Of Sport Spectators, Lynn Ridinger, Daniel C. Funk
Looking At Gender Differences Through The Lens Of Sport Spectators, Lynn Ridinger, Daniel C. Funk
Human Movement Studies & Special Education Faculty Publications
This paper explores common assumptions about the intrinsic differences between male and female consumers within a subset of leisure consumption - sport spectating. This research utilized the Sports Interest Inventory (SII) (Funk, Mahony & Ridinger, 2002) to examine differences between spectators (N = 959) attending men's and women's basketball games at a NCAA Division I institution. MANOVA results revealed nine differences for Team-Gender, seven differences for Spectator-Gender, and three interaction effects. Multiple linear regression analyses revealed that three core interest factors (university pride, team interest, and vicarious achievement) explained a significant proportion of variance in commitment and attendance behavior for …