Social and Behavioral Sciences Commons^™

Student Satisfaction With Learning Experience And Its Impact On Likelihood Recommending University: Net Promoter Score Approach, Musa Pinar, Coleen Wilder, Matthew Luth, Tulay Girard

Association of Marketing Theory and Practice Proceedings 2023

Universities, just like any business, realized the importance and relevance of student satisfaction as well as getting recommended by their students for their long-term success, survival, and growth. This study intends to examine university students’ satisfaction with various aspects of their college learning experience, recommending a university as measured by Net Promoter Score (NPS), and the influence of factors related to student satisfaction on the likelihood of recommending the university. The results of the survey based on 220 responses from current students identify students’ satisfaction with the factors included in the study, where students had the highest satisfaction with feeling …

Labeled In Your Youth: The Effects Of A Youth Disability Diagnosis In The Workplace, Landon M. Mcfarland, Joanne T. Cao, Edward Sayre

Association of Marketing Theory and Practice Proceedings 2023

In recent years, corporate social responsibility policies and an international focus on workplace inclusion have led to an increase in workers’ quality of life and an attempt to end workplace discrimination. Past discrimination research has found many barriers to entry for people with disabilities, a group subject to discrimination based on their perceived competence from the perceptions of employers, co-employees, and customers. Along with negative perceptions, studies find people with disabilities to be subject to wage discrimination. This exploratory study uses the National Longitudinal Study of Youth of 1997 from the U.S. Bureau of Labor Statistics to understand how much …

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin

Association of Marketing Theory and Practice Proceedings 2023

ABSTRACT

The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.