Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Product Life-Cycle: New Products, Quality, Substitutes And Advertising In The Theatrical Movie Markets, Jayendra S. Gokhale, Wesley Wilson
Product Life-Cycle: New Products, Quality, Substitutes And Advertising In The Theatrical Movie Markets, Jayendra S. Gokhale, Wesley Wilson
Publications
In the market for US theatrical movies, there are a set of products (movies), and over time, new products appear and existing products disappear. We develop and estimate a model of the product cycle for movies and the decay of products over time to examine the effect of product quality, production cost, advertising and substitutes on the movie life cycle. Intuitively, new products should have a strong negative effect on the probability of survival of existing movies. The effect, however, is heterogeneously present only for the substitutes from some types (genres). While it is expected that good-quality movies tend to …
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Publications
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.