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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
When Beauty Is More Than Skin Deep: A Content Analysis Of Popular Beauty Youtubers’ Video Strategies, Kristen Jones
When Beauty Is More Than Skin Deep: A Content Analysis Of Popular Beauty Youtubers’ Video Strategies, Kristen Jones
Electronic Theses and Dissertations
The beauty community on YouTube is a popular outlet for influencer generated video content. Beauty YouTubers provide their viewers with makeup-related videos from tutorials to the latest trends on the platform. As a result, the influencers have gained high subscriber counts that generate revenue through advertisements and brand partnerships. The influencers create relationships with their subscribers that lead to loyalty in the form of video views and merchandise purchasing. This study provides a content analysis of common characteristics within 10 popular beauty YouTubers’ videos examining the strategies used by the influencers. The top five videos from each beauty YouTuber were …
The Undisclosed Dangers Of Parental Sharing On Social Media: A Content Analysis Of Sharenting Images On Instagram, Christian Bare
The Undisclosed Dangers Of Parental Sharing On Social Media: A Content Analysis Of Sharenting Images On Instagram, Christian Bare
Electronic Theses and Dissertations
Sharenting is a new term used to define the action of parents posting about their children online. Social media provides parents with an easy to use outlet for image distribution to all family and friends that simultaneously archives the images into a digital baby book. While convenient, once publicly posted anyone can gain access to the images of the children. Instagram is a favorable social media channel for sharenting. A popular hashtag on Instagram, #letthembelittle, contains 8 million posts dedicated to child imagery. A set of 300 randomly selected images under the hashtag were coded. Images tended to contain personal …