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Full-Text Articles in Social and Behavioral Sciences
Game, Set, And Match: A Content Analysis On The Commentating Of Tennis Broadcasters For The 2018 Us Open Championship Weekend, Ana Gerbasi
Electronic Theses and Dissertations
Previous research has shown a difference on the athletes’ portrayal based on gendered language use on television broadcasting of sporting events. A content analysis on the 2018 Tennis US Open Championship Weekend for both men’s and women’s tennis matches explains the structure of the broadcasting commentating done by the network that has the rights to this tournament. The study looks at different categories of the content of the comments and the descriptors that are used to refer to both female and male athletes. Framing and priming theories were the theoretical frameworks for this study. Findings revealed no significant change was …