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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Media Representation Of Islam And Muslims In Southern Appalachia, Saundra K. Reynolds
Media Representation Of Islam And Muslims In Southern Appalachia, Saundra K. Reynolds
Electronic Theses and Dissertations
Southern Appalachian attitudes about the religion of Islam and Muslim adherents are influenced largely by mass media's representations. With more than 80% of Appalachia’s population following Protestant Christianity, exposure to Islam in daily life is limited. Media outlets offer the greatest exposure to information about the religion and its adherents. This thesis examined the region's media representation of Islam and Muslims to determine what images are most often portrayed. Research following a twoyear span of reporting in Southern Appalachia studied substance, word frequency, imagery, and editing used in articles that focused on Islam and Muslims. Through the use of content …
Narrative Advertising, Meng Li
Narrative Advertising, Meng Li
Electronic Theses and Dissertations
Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as …