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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
By Beauty Damned: Millennial Feminism And The Exploitation Of Women's Empowerment In Pop Culture And Corporate Advertising, Maria L. Carreon
By Beauty Damned: Millennial Feminism And The Exploitation Of Women's Empowerment In Pop Culture And Corporate Advertising, Maria L. Carreon
Dissertations, Theses, and Capstone Projects
Feminism has become a trendy cultural identity, leaving it open to exploitation by capitalists. Notions relating to “women’s empowerment” are used by capitalists to sell products to women, and yet many of those capitalists fund political campaigns that directly seek to quash or inhibit the advancement of women’s rights. With a little effort, any consumer can find out who their big purveyors are supporting politically. For example, Procter Gamble, who makes many products bought by women, gives the majority of its political contributions to republicans who oppose women’s reproductive rights. The same is true of McAndrews & Forbes, the parent …
Rebranding Religion, Parker Brown
Rebranding Religion, Parker Brown
Capstones
The Mormon church spends millions on focus group, lobby groups, surveys, public relations, and marketing, all to fix a single problem: When Americans are asked what they think of Mormons, fewer than 50% give a positive answer. This is the story of God-vertising, of what happens when the traditions of religion meet the proselyting tools of the modern world.