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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Pr Day 2017: Building Campus Relationships: Awareness And Participation For Multidisciplinary Interaction, Jackie Steele
Pr Day 2017: Building Campus Relationships: Awareness And Participation For Multidisciplinary Interaction, Jackie Steele
Journalism
The following study investigates the building and maintaining of sustainable relationships between different on-campus department and entities through the collaborative efforts and execution of PR Day. The event was both an awareness and educational campaign aimed at demonstrating what can be done with public relations. The public relations concentration within the Cal Poly Journalism Department, along with the student run PR firm, Central Coast PRspectives (CCPR) are for the most part unknown on campus. The revival of PR Day was developed to raise awareness amongst students on an interdisciplinary level of what public relations is and how it’s relevant to …
The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel
The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel
Journalism
This study presents information regarding the effects social media has had thus far on the consumption and understanding of news and current events in today’s society. It analyzes how social media has altered traditional news media and what literature predictions are for the future of the journalism profession. This study also presents information regarding how social media has affected public relations and the formation of relationships with stakeholders and publics. It analyzes what literature states on the subjects and takes a closer look at how technology has impacted journalism and public relations curriculum as well. Journalists are facing challenges because …