Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian
User-Generated Content, Satisfaction, And Wom In The Context Of Cultural/Heritage Site, Mahlagha Darvishmotevali, Hu Qian
University of South Florida (USF) M3 Publishing
Research remains scant and ambiguous despite the need to understand better user-generated content (UGC) and its relationship with behavioral outcomes. In this regard, the influence of UGC on two types of visitors' word of mouth (WOM) was examined. In addition, satisfaction as a mediator was tested to gain more insight into the UGC and WOM relationships. Using a sample of 260 visitors (tourists & excursionists) who visited the historical site in China, SmartPLS was used to evaluate the study model and hypotheses. Findings demonstrate that UGC directly and positively affects two types of WOM. The results also show the full …
Visitor Drownings In Spain 2013-2018, Luis Miguel Pascual Gomez, Diego Garcia Ph.D., Alfonso De La Vega, Dario Pascual Garcia
Visitor Drownings In Spain 2013-2018, Luis Miguel Pascual Gomez, Diego Garcia Ph.D., Alfonso De La Vega, Dario Pascual Garcia
International Journal of Aquatic Research and Education
No abstract provided.
Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Hospitality Review
U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT …