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Full-Text Articles in Social and Behavioral Sciences
Consumer Show Visitors - A Follow-Up Survey Of Show Attendees: A Case Study , Kara Grau
Consumer Show Visitors - A Follow-Up Survey Of Show Attendees: A Case Study , Kara Grau
Institute for Tourism and Recreation Research Publications
This report highlights the results of a follow-up survey of visitors who attended the Washington Sportsmen's Show in Puyallup, WA in January, 2009. The survey was intended to gather information related to how many of the show attendees who visited a Montana Travel Region booth actually took a trip to Montana during 2009, what types of information they used in making decisions about the trip, and what they did while in Montana.
Consumer Show Visitors: A Case Study , Kara Grau
Consumer Show Visitors: A Case Study , Kara Grau
Institute for Tourism and Recreation Research Publications
Tourism marketers often have a difficult time trying to weigh the costs and benefits of exhibiting at consumer shows. What defines success at a consumer show is different for each exhibitor, so a show that has great potential for one exhibitor may not be worth the effort and expense for another. In light of this, this case study was undertaken in an effort to answer several questions about attendees of the Washington Sportsmen’s Show, held in Puyallup, Washington in January, 2009.