Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker
Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker
TTRA Canada 2019 Conference
No abstract provided.
Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker
Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker
TTRA Canada 2019 Conference
No abstract provided.
Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly
Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly
Books/Book Chapters
This research was undertaken to examine the relationship between the wine tourism activities of consumers and their subsequent wine choices. Exploratory research was undertaken giving specific attention to wine tourism, first, as a factor of influence on decision-making, second, on levels of consumer involvement and third on long-term consumer loyalty. A convenience sample of 12 wine consumers in Dublin participated in the study. Semi-structured in-depth interviews were used to gather the qualitative data used. The findings clearly establish links made by consumers between their wine tourism experiences and their subsequent wine purchase preferences. The findings highlight the importance of facilitating …