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Tourism and Travel

2009

University of Montana

Articles 1 - 16 of 16

Full-Text Articles in Social and Behavioral Sciences

High Plains Travel And Recreation Perception Survey Results , Kara Grau Nov 2009

High Plains Travel And Recreation Perception Survey Results , Kara Grau

Institute for Tourism and Recreation Research Publications

Western Montana and the Bismarck area of North Dakota were the target areas for the Montana Office of Tourism's summer, 2009 marketing campaign highlighting Montana's High Plains, including the attractions, activities and landscape found in eastern Montana. This study evaluated the awareness of the High Plains amongst residents of these two areas and, aditionally, assessed their perceptions of the High Plains as a place to visit.

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Park Visitors: A Summary, Christine Oschell Oct 2009

Park Visitors: A Summary, Christine Oschell

Institute for Tourism and Recreation Research Publications

This report is the last in a series of three reports which detail results from a study conducted in 2008 and 2009 of visitors to Glacier and Yellowstone National Parks. The report briefly summarizes results from the whole sample of visitors to both parks.

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Yellowstone National Park Visitors: A Seasonal Analysis, Christine Oschell Sep 2009

Yellowstone National Park Visitors: A Seasonal Analysis, Christine Oschell

Institute for Tourism and Recreation Research Publications

This report is part of a series that examines visitors in gateway communities of both Glacier and Yellowstone National Parks with the purpose of understanding the lifestyle, habits, values, demographics and travel characteristics of visitors to the parks. This report details only the results of Yellowstone visitors and presents the results by the season in which the visitors were intercepted (spring, summer and fall, 2008). The findings suggest that visitors to Yellowstone do not differ significantly, regardless of season of visitation, in their lifestyles, habits, preferred experiences or values.

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Montana Nonresident Quarterly Travel Comparisons-Vacationers: 2008, Kara Grau Jul 2009

Montana Nonresident Quarterly Travel Comparisons-Vacationers: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2008 quarterly visitation and length of stay data for nonresident vacationers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.

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Montana Nonresident Visitation Trends: 1999-2009, Kara Grau Jun 2009

Montana Nonresident Visitation Trends: 1999-2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 1999-2009. It also shows the total number of groups visiting Montana during the same time period.

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Consumer Show Visitors: A Case Study , Kara Grau Jun 2009

Consumer Show Visitors: A Case Study , Kara Grau

Institute for Tourism and Recreation Research Publications

Tourism marketers often have a difficult time trying to weigh the costs and benefits of exhibiting at consumer shows. What defines success at a consumer show is different for each exhibitor, so a show that has great potential for one exhibitor may not be worth the effort and expense for another. In light of this, this case study was undertaken in an effort to answer several questions about attendees of the Washington Sportsmen’s Show, held in Puyallup, Washington in January, 2009.

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Montana Nonresident Visitation Trends: 1998-2008, Kara Grau Apr 2009

Montana Nonresident Visitation Trends: 1998-2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 1998-2008. It also shows the total number of groups visiting Montana during the same time period.

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Montana Nonresident Traveler Expenditure Profiles: 2008, Kara Grau Apr 2009

Montana Nonresident Traveler Expenditure Profiles: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2008.

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Glacier National Park Visitors: A Seasonal Analysis, Christine Oschell, Megan Tanner, Norma P. Nickerson Apr 2009

Glacier National Park Visitors: A Seasonal Analysis, Christine Oschell, Megan Tanner, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report is part of a series that examines visitors in gateway communities of both Glacier and Yellowstone National Parks with the purpose of understanding the lifestyle, habits, values, demographics and travel characteristics of visitors to the parks. This report details only the results of Glacier visitors and presents the results by the season in which the visitors were intercepted (spring, summer and fall, 2008). The findings suggest that visitors to Glacier do not differ significantly, regardless of season of visitation, in their lifestyles, habits, preferred experiences or values.

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Big Sky Documentary Film Festival Study, Bynum Boley, Norma P. Nickerson Mar 2009

Big Sky Documentary Film Festival Study, Bynum Boley, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report provides information on attendees of Missoula's Big Sky Documentary Film Festival including where they were from, group aize, number of films attended, satisfaction with the event and basic demographics. In addition, spending by individual attendees from outside Missoula County is estimated.

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First And Subsequent Visits To Montana: A Behavioral Analysis , Norma Nickerson, Dylan Boyle Mar 2009

First And Subsequent Visits To Montana: A Behavioral Analysis , Norma Nickerson, Dylan Boyle

Institute for Tourism and Recreation Research Publications

Interviews of nonresident repeat vacationers to Montana told the story of their very first visit to Montana. Seventy percent came to Montana and visited either Yellowstone or Glacier National Park. Thirty percent came originally for business, VFR, or passing through. All of these visitors felt the need to return to Montana. This report discusses the first and subsequent visits to Montana. Marketing implications of this study suggest that Yellowstone, specifically, and Glacier secondly, should be used to draw first time visitors to Montana. Other first time visitors are drawn to Montana for specific activities such as fishing, skiing, hunting, backpacking, …

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Montana Poll: Resident Attitudes Toward Tourism, 1992-2008 , Norma P. Nickerson Feb 2009

Montana Poll: Resident Attitudes Toward Tourism, 1992-2008 , Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

In each of the past three strategic plans for Montana’s Travel and Tourism Industry, one goal has been to understand and then facilitate improved attitudes toward tourism in the state. Specifically, Montana's 2008-2012 Strategic Plan for Tourism and Recreation, Objective 10.5.c. says: “Continue regular monitoring of Montanans’ opinions about tourism and recreation.” This objective has a high priority designation. The Institute for Tourism and Recreation Research (ITRR) has contributed to the understanding of resident attitudes by polling Montana residents about their attitudes and opinions regarding tourism since 1991.

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Nonresident Travel Patterns Between Glacier And Yellowstone National Parks, Norma P. Nickerson, Keith Bosak, Kyla Zaret Feb 2009

Nonresident Travel Patterns Between Glacier And Yellowstone National Parks, Norma P. Nickerson, Keith Bosak, Kyla Zaret

Institute for Tourism and Recreation Research Publications

Travel patterns of nonresidents who visited both Glacier and Yellowstone National Parks on their trip to Montana were analyzed for this study. Results showed a number of travel patterns emerged, but two patterns, the open loop and the linear patterns, were predominate. This report provides a discussion of travel patterns with detailed maps included.

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Travel And Recreation: Outlook 2010 Concious Consumption, Norma P. Nickerson Jan 2009

Travel And Recreation: Outlook 2010 Concious Consumption, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlooks and Trends in 2010, Review of 2009.

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Tourism Outlook: 2010, Norma P. Nickerson, Kara Grau Jan 2009

Tourism Outlook: 2010, Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

Outlook for 2010

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Geotourism In The Crown Of The Continent , Bynum Boley, Norma P. Nickerson Jan 2009

Geotourism In The Crown Of The Continent , Bynum Boley, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Geotourism is a new niche segment of sustainable tourism focused on sustaining and enhancing the geographical character of a place. The purpose of this study was to answer the question: "to what degree do visitors in the 'Crown of the Continent' share the values of geotourism?" Visitors to sites on National Geographic's Crown of the Continent geotourism mapguide were intercepted and asked to fill out a survey regarding their travel values.

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