Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Wineries' Involvement In Promoting Tourism Online: The Case Of Texas, Leslie Rasch, Ulrike Gretzel
Wineries' Involvement In Promoting Tourism Online: The Case Of Texas, Leslie Rasch, Ulrike Gretzel
Faculty of Commerce - Papers (Archive)
Wine tourism has become an important driver of business for wineries in many regionsaround the world, while Texas wine regions are only starting to emerge as important tourism destinations.A study was conducted to investigate how effectively Texas wineries market tourism to their ownestablishments as well as in a regional context. A specific focus was placed on indications of collaborativewine tourism marketing practices on winery websites. The results indicate that wineries providebasic visitor information but are missing out on strategic opportunities to market wine tourism to theirareas.
Segmenting Tourists Based On Satisfaction And Satisfaction Patterns, Sara Dolnicar, H. Le
Segmenting Tourists Based On Satisfaction And Satisfaction Patterns, Sara Dolnicar, H. Le
Faculty of Commerce - Papers (Archive)
Market segmentation has a long history in empirical tourism research. So does satisfaction research. Yet, little work has been done at the cross-roads of these two areas. This chapter makes a step towards filling this gap by (1) reviewing prior work in data-driven market segmentation with a specific focus on satisfaction, (2) analysing managerial recommendations resulting from these studies, and (3) providing empirical examples of how commonsense and data-driven segmentation studies could be conducted using satisfaction as discriminating criterion between tourists.