Social and Behavioral Sciences Commons^™

A Taxonomy Of Mobile Applications In Tourism, Heather Kennedy-Eden, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to connect with their visitors while travelling. This paper proposes a taxonomy of mobile apps in tourism from two perspectives: a taxonomy on what services travel-related apps provide to the user and a taxonomy based on the level of customization the user has with the mobile application. The taxonomies provide insights into app development trends as well as gaps in the mobile app landscape. Understanding the opportunities currently provided by apps is also critical from a marketing perspective.

Bragging Rights And Destination Marketing: A Tourism Bragging Rights Model, Gregory M. Kerr, Clifford Lewis, Lois Burgess

Faculty of Commerce - Papers (Archive)

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limited attention in tourism research. This paper defines bragging rights, discusses its relevance to tourism and proposes a conceptual model suggesting how bragging rights can be managed by destination marketers to enhance destination image and consequently increase visitation.

Self-Congruity Theory: To What Extent Does It Hold In Tourism?, P. Boksberger, Sara Dolnicar, Christian Laesser, Melanie J. Randle

Faculty of Commerce - Papers (Archive)

This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and socio-demographic characteristics are very limited in their ability to explain when self-congruity occurs.

Do External Shocks Have A Permanent Or A Transitory Effect On Thailand's Tourism Industry?, Reetu Verma, Ali S. Saleh, Ranjith Ihalanayake

Faculty of Commerce - Papers (Archive)

Given the number and the frequency of external shocks encountered by Thailand in the last two decades, this study identifies the number and the location of the breaks and tests to determine whether the breaks have a transitory or a permanent effect on international tourist arrivals to Thailand for its top 10 source countries using both univariate and panel unit root tests with structural breaks. The findings suggest that break dates coincide with the Asian financial crisis, the September 11 attack, and the SARS and the bird flu outbreaks. The univariate unit root tests with structural breaks reject the null …

The Portrayal Of Aboriginal Spiritual Identity In Tourism Advertising: Creating An Image Of Extraordinary Reality Or Mere Confusion?, Alan A. Pomering

Faculty of Commerce - Papers (Archive)

This paper considers how Aboriginal identity and spirituality are appropriated to construct national identity for an Australian tourism advertising campaign, and proposes a research agenda to investigate whether incongruity, based on consumers’ prior knowledge of Indigenous Australians’ real everyday identity, might reduce advertising effectiveness.

Short Haul City Travel Is Truly Environmentally Sustainable, Sara Dolnicar, Christian Laesser, Katrina Matus

Faculty of Commerce - Papers (Archive)

With rising interest in and concern about climate change and environmental sustainability, and the significance of the tourism industry worldwide, the impact of tourism-related activities and behaviors on the environment has become a key area of research. In particular, transport related to tourism has come under scrutiny for its contribution to the ecological footprint of tourism of a destination, mostly accounted for by the dominance of air travel. This study contributes to research in this area by identifying the types of travel situations in which tourists make environmentally friendly choices about travel modes and, consequently, which types of tourism destinations …

A Longitudinal Study Of The Use Of The Web By Regional Tourism Organisations (Rtos) In Australia, Lois Burgess, Belinda Parrish, Joan Cooper, Carole Alcock

Faculty of Commerce - Papers (Archive)

The information-intensive nature of the tourism and travel industry suggests an important role for Web technology in the promotion and marketing of tourist destinations. The rapid development of the Internet is also having profound impacts on the industry. In fact, travel and tourism has become the single largest category of products sold over the Internet (Tourism White Paper, 2007). With reports of travel purchases and reservations being one of the fastest growing segments of the Internet community it is no surprise that the number of tourism operators on the Web has increased considerably over the past few years. This paper …

Conceptualizing The Creative Tourist Class: Technology, Mobility And Tourism Experiences, Ulrike Gretzel, Jamal Tazim

Faculty of Commerce - Papers (Archive)

Increasing mobilities and an ever greater amount of technologies that support creativity have led to the emergence of a so-called Creative Class in our postmodern society. Creative Class members have distinctive experiences that blur the boundaries between everyday and touristic life. These experiences challenge conventional typologies of the tourist experience and have tremendous implications for tourism research and practice. In this article we discuss first what the Creative Class is, what experiences it has, and how it uses emerging technologies to create, mediate, and reconstruct these experiences. A special emphasis is placed on the relationship the Creative Class has with …

Wineries' Involvement In Promoting Tourism Online: The Case Of Texas, Leslie Rasch, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

Wine tourism has become an important driver of business for wineries in many regionsaround the world, while Texas wine regions are only starting to emerge as important tourism destinations.A study was conducted to investigate how effectively Texas wineries market tourism to their ownestablishments as well as in a regional context. A specific focus was placed on indications of collaborativewine tourism marketing practices on winery websites. The results indicate that wineries providebasic visitor information but are missing out on strategic opportunities to market wine tourism to theirareas.

Segmenting Tourists Based On Satisfaction And Satisfaction Patterns, Sara Dolnicar, H. Le

Faculty of Commerce - Papers (Archive)

Market segmentation has a long history in empirical tourism research. So does satisfaction research. Yet, little work has been done at the cross-roads of these two areas. This chapter makes a step towards filling this gap by (1) reviewing prior work in data-driven market segmentation with a specific focus on satisfaction, (2) analysing managerial recommendations resulting from these studies, and (3) providing empirical examples of how commonsense and data-driven segmentation studies could be conducted using satisfaction as discriminating criterion between tourists.

Harvesting Micro-Geographic Heterogeneity To Increase Community Acceptance Of Tourism, Sara Dolnicar, Gregory Kerr, K. Lazarevski

Faculty of Commerce - Papers (Archive)

Tourism marketing literature has long recognised the importance of residents’ acceptance of tourism if a location’s tourism industry is to be sustainable. This study contributes to this field by challenging the composite or averaging approach often applied by studies of residents in a tourism destination by arguing that there may be important differences of residents’ attitudes within a location. The study focuses on the emerging tourism industry in the City of Wollongong and finds that there are important differences between residents based on the characteristics of micro-communities. It is argued that a greater understanding of the heterogeneity of attitudes towards …

Ascending Mount Kosciusko: An Exploration Of Motivational Patterns, Tracey Dickson, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

This paper explores what, if any, usable market segments exist within those tourists visiting Mt Kosciuszko over the Easter period based upon their rating of a set of motivations. An assumption that might be made about visitors to Mt Kosciuszko is that their prime motivation was to ascend the summit of the highest point in Australia, however what this paper highlights is the wide range of motivations that inspire people to be on Mt Kosciuszko to visit and to return to the summit. This paper draws on previous research of visitors Mt Kosciuszko, investigates systematic motivational patterns among them and …

Behavioural Market Segments Among Surf Tourists - Investigating Past Destination Choice, Sara Dolnicar, M. Fluker

Faculty of Commerce - Papers (Archive)

Surf tourism is of major importance to the tourism industry. Nevertheless, very few investigations of the surf tourism market exist. This paper extends the work by Fluker (2003) and Dolnicar and Fluker (2003) by investigating surf tourists from a behavioural perspective with the main aim of the study being to gain an insight into the travel patterns of the surf tourism market. This is achieved in an empirical way by using unsupervised neural networks to partition a group of surfers into homogeneous segments based on their past surf destination choice. This binary information was gathered by means of an online …

Cultural Tourism In Austria - Empirical Warning Signs Against Implicitly Setting Cultural Tourism And City Tourism Equal, Sara Dolnicar, Walter Ender

Faculty of Commerce - Papers (Archive)

Kulturlourismus beschaftigt tourism research and tourism development since many decades. Many concepts and classifications, surveys and studies have emerged, and yet it seems more stable einige'sehr prejudices ilber to give KultUltourismus. One of these, though hardly explicit. is pronounced, but usually implicitly but resonates is the fact and that Kulturlourismus Stadtetourismus are equated, or at least a broad vetfilgen ilber Oberschneidungsbereich. this impHzite Hypothesis is examined below, using an empirical data set. In the course of this debate kulturlouristische a priori Segments of the terms of their socio-demographic Qsterreichischen Sommerlourismus and behavioral variables characterized.

(Article written in German)