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Full-Text Articles in Social and Behavioral Sciences
Recruitment And Retention Of Sports Officials, Peter J. Titlebaum, Nichole Haberlin, Garrett Titlebaum
Recruitment And Retention Of Sports Officials, Peter J. Titlebaum, Nichole Haberlin, Garrett Titlebaum
Health and Sport Science Faculty Publications
A 2001 report by the National Association of Sports Officials (NASO) indicated there is likely to be a shortage of sport officials in the near future. This report also indicated that soccer and field hockey were already struggling to find officials as early as 2001. The purpose of this article is to identify researched recruitment and retention issues of sports officials; ways to retain current officials; and strategies to help recruit new officials.
Consumer Generated Media: Evolving Marketing Opportunity For Consumer Engagement, Irene J. Dickey, William F. Lewis
Consumer Generated Media: Evolving Marketing Opportunity For Consumer Engagement, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media, and the evolving and broad consumer behaviors associated with it. CGM websites have evolved rapidly during the last few years, but so have consumer behaviors and subsequently marketing tactics and future potential opportunities. Marketers should be aware of the characteristics of this type of website and understand how they are being used by consumers and other practitioners. CGM sites are primarily used by consumers to connect with others for many reasons. This connectivity, also called engagement, appears to be an opportunity for marketers to connect with …