Social and Behavioral Sciences Commons^™

Penguatan Masyarakat Konsumen Abad Ke-21: Studi Kasus Konsumerisme Fast Fashion Di Inggris, Humaira Humaira, Evi Fitriani

Paradigma: Jurnal Kajian Budaya

This article aims to understand the development of fashion consumerism in the United Kingdom (UK) with the focus: why fast fashion consumerism in the last two decades was very high? This study applied a post-structuralism paradigm, namely the Libidinal Economy concept from Jean-Francois Lyotard and a post-modernism paradigm on the Consumer Society from Jean Baudrillard. The method employed in the article is a case study in the UK in the last two decades. Data were collected from scientific writings, documents, news, and advertisements in media. The results show that fashion consumerism in the UK dated back to the 18th century; …